“Scott Miller offers tangible insights and practical steps to make sure your product finds the right customer...” ―Donald Miller, author of Marketing Made Simple, and Building a StoryBrand.
2021 OWL Award Shortlist in Sales & Marketing
#1 Bestseller in Auctions & Small Business
In Scott Miller’s newest Mess to Success guide, the FranklinCovey senior advisor and Wall Street Journal bestselling author reveals 30 career obstacles that you may encounter in your brand marketing, and how to transform them into company-wide gains.
Every success story begins with a journey. Featuring thirty chapters with lessons such as “A Name is Not a Lead” and “Hire People Smarter Than You,” Marketing Mess to Brand Success shares a career worth of valuable lessons learned. Fast-track your career and success with the mentality of bruising hard, but healing fast. Whether you’re starting a new company, a brand manager figuring out the best direct marketing strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager, this book is designed to prepare you for many of the inevitable challenges you will encounter.
Avoid marketing messes and square up to successes. Each chapter features real life lessons that teach you the importance of brand marketing in business development. By being focused and aligned with the right areas of an organization, you can ensure career relevance and company-wide gains.
Learn how to:
- Navigate a nebulous digital marketing environment
- Maximize time and investments with sales marketing strategies
- Build and model consistent brand standards
- Become an expert in brand marketing and take your company to the next level
If you enjoyed Management Mess to Leadership Success, or brand marketing books like This Is Marketing, Marketing Made Simple, or Building a StoryBrand, then you need to add Marketing Mess to Brand Success to your business bookshelf.
About the Author
Miller hosts the FranklinCovey-sponsored On Leadership with Scott Miller, the world’s largest and fastest-growing leadership podcast, reaching more than six million people weekly. Miller also authors a leadership column for Inc.com and Utah Business and previously hosted the weekly iHeart Radio show Great Life, Great Career.
What People are Saying About This
“Owning your mess and being vulnerable makes you an even stronger leader and Scott Miller shows you exactly how.”
Dave Hollis, bestselling author of Get Out of Your Own Way
“Marketing may seem simple but it isn’t. And if you don’t get it right, your perfectly terrific product will sit on the shelf and collect dust. Scott Miller offers tangible insights and practical steps to make sure your product finds the right customer, giving you the ability to make even more.”
Donald Miller, author of Business Made Simple
“Don’t worry about making marketing mistakesworry about not learning from them, advises Miller (Management Mess to Leadership Success), chief marketing officer at the management services company FranklinCovey, in this energetic guide.”