Marketing Mess to Brand Success: 30 Challenges to Transform Your Organization's Brand (and Your Own) (Brand Marketing)

by Scott Jeffrey Miller

Overview

Marketing Manager’s Guide to Successful Brand Marketing

“Scott Miller offers tangible insights and practical steps to make sure your product finds the right customer...” ―Donald Miller, author of Marketing Made Simple, and Building a StoryBrand.

2021 OWL Award Shortlist in Sales & Marketing
#1 Bestseller in Auctions & Small Business

In Scott Miller’s newest Mess to Success guide, the FranklinCovey senior advisor and Wall Street Journal bestselling author reveals 30 career obstacles that you may encounter in your brand marketing, and how to transform them into company-wide gains.

Every success story begins with a journey. Featuring thirty chapters with lessons such as “A Name is Not a Lead” and “Hire People Smarter Than You,” Marketing Mess to Brand Success shares a career worth of valuable lessons learned. Fast-track your career and success with the mentality of bruising hard, but healing fast. Whether you’re starting a new company, a brand manager figuring out the best direct marketing strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager, this book is designed to prepare you for many of the inevitable challenges you will encounter.

Avoid marketing messes and square up to successes. Each chapter features real life lessons that teach you the importance of brand marketing in business development. By being focused and aligned with the right areas of an organization, you can ensure career relevance and company-wide gains.

Learn how to:

• Navigate a nebulous digital marketing environment
• Maximize time and investments with sales marketing strategies
• Build and model consistent brand standards
• Become an expert in brand marketing and take your company to the next level

If you enjoyed Management Mess to Leadership Success, or brand marketing books like This Is Marketing, Marketing Made Simple, or Building a StoryBrand, then you need to add Marketing Mess to Brand Success to your business bookshelf.

Product Details

ISBN-13:	9781642503807
Publisher:	Mango Media
Publication date:	05/11/2021
Series:	Mess to Success
Pages:	272
Sales rank:	1,035,299
Product dimensions:	6.10(w) x 9.10(h) x 1.10(d)

About the Author

Capping a 25-year career where he served as a chief marketing officer and executive vice president of business development, Scott Jeffrey Miller currently serves as FranklinCovey’s senior advisor on thought leadership, leading the strategy and development of the firm’s speaker’s bureau, as well as the publication of podcasts, webcasts, and bestselling books.

Miller hosts the FranklinCovey-sponsored On Leadership with Scott Miller, the world’s largest and fastest-growing leadership podcast, reaching more than six million people weekly. Miller also authors a leadership column for Inc.com and Utah Business and previously hosted the weekly iHeart Radio show Great Life, Great Career.

What People are Saying About This

From the Publisher

“Owning your mess and being vulnerable makes you an even stronger leader and Scott Miller shows you exactly how.”
—Dave Hollis, bestselling author of Get Out of Your Own Way

“Marketing may seem simple but it isn’t. And if you don’t get it right, your perfectly terrific product will sit on the shelf and collect dust. Scott Miller offers tangible insights and practical steps to make sure your product finds the right customer, giving you the ability to make even more.”
—Donald Miller, author of Business Made Simple

“Don’t worry about making marketing mistakes—worry about not learning from them, advises Miller (Management Mess to Leadership Success), chief marketing officer at the management services company FranklinCovey, in this energetic guide.”
—Publishers Weekly

Editorial Reviews

03/22/2021

Don’t worry about making marketing mistakes —worry about not learning from them, advises Miller (Management Mess to Leadership Success), chief marketing officer at the management services company Franklin Covey, in this energetic guide. In each chapter, Miller introduces a marketing challenge (a “mess”) and provides ways to meet it: in “It’s the Customer, Stupid,” he urges marketers to “take what they do as seriously as if we were trying to win the White House” and monitor how many times the customer is mentioned in meetings. “Install Processes to Harness Creative Minds” suggests highly creative people often feel constricted by processes—and that leaders should discuss that discomfort openly. Each chapter ends with an exercise that directs readers to examine their behavior and efforts. Miller’s advice is not groundbreaking (“hire people smarter than you”), and frequent flights of grandiosity weigh things down (“Shock and awe best describes everything I do”), but the stories of his work at Franklin Covey are personable, and he strikes a fine balance of business wisdom (speak your customer’s language) and concrete pointers (learn to read a P&L). Readers who stay the course will find this an encouraging marketing resource. (May)

Publishers Weekly