Marketing Strategy for Authors is designed to illuminate the process of developing a marketing strategy as an author in the 21st century. It provides a high level, strategic overview of the components of a comprehensive marketing plan that is flexible, focused and uniquely tailored to an author's writing career.
Organized into a simple and easy-to-understand format, it covers the 4 Ps of Marketing while providing helpful examples and relevant practical applications of marketing theorems. Whether you're a new author or an established indie author, the book offers insight into the theoretical underpinnings of a winning marketing strategy.
Tao Wong is a bestselling independent author of the science fiction and fantasy series the System Apocalypse and A Thousand Li. He has a MSc in Marketing from the University of Manchester and over two decades of marketing experience as a marketing manager and an independent business owner.
Marketing Strategy for Authors is designed to illuminate the process of developing a marketing strategy as an author in the 21st century. It provides a high level, strategic overview of the components of a comprehensive marketing plan that is flexible, focused and uniquely tailored to an author's writing career.
Organized into a simple and easy-to-understand format, it covers the 4 Ps of Marketing while providing helpful examples and relevant practical applications of marketing theorems. Whether you're a new author or an established indie author, the book offers insight into the theoretical underpinnings of a winning marketing strategy.
Tao Wong is a bestselling independent author of the science fiction and fantasy series the System Apocalypse and A Thousand Li. He has a MSc in Marketing from the University of Manchester and over two decades of marketing experience as a marketing manager and an independent business owner.
Marketing Strategy for Authors
136
Marketing Strategy for Authors
136
Product Details
| ISBN-13: | 9781989994481 |
|---|---|
| Publisher: | Starlit Publishing |
| Publication date: | 01/27/2021 |
| Pages: | 136 |
| Product dimensions: | 5.00(w) x 8.00(h) x 0.32(d) |