Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan.
In Marketing to Gen Z, businesses will learn how to:
- Get past the 8-second filter
- Avoid blatant advertising and tap influencer marketing
- Understand their language and off-beat humor
- Offer the shopping experiences they expect
Marketing to Gen Z dives into and explains all this and much more, so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020.
Now is the time to learn who they are and what they want!
Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan.
In Marketing to Gen Z, businesses will learn how to:
- Get past the 8-second filter
- Avoid blatant advertising and tap influencer marketing
- Understand their language and off-beat humor
- Offer the shopping experiences they expect
Marketing to Gen Z dives into and explains all this and much more, so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020.
Now is the time to learn who they are and what they want!
Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers
224
Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers
224
Product Details
| ISBN-13: | 9781400231089 |
|---|---|
| Publisher: | AMACOM |
| Publication date: | 04/12/2022 |
| Pages: | 224 |
| Product dimensions: | 6.20(w) x 9.20(h) x 0.63(d) |