If you own and operate a small retail business, this guide will give you a proven system for marketing your store, allowing you to compete with online merchants and big-box stores alike. Full of fresh and innovative ideas for promoting small stores, it will show you how to create a great in-store experience and build loyal, long-lasting relationships with customers.
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About the Author
SUSAN NEGEN is cofounder of WhizBang! Training, where she takes the best of what she learned as an executive for department store giants Bloomingdale's and Macy's and applies it to the independent retail store.
Most Helpful Customer Reviews
I am the owner of Direct Skate Shop in Alpena, MI. I just wanted to say how much I am enjoying this book. I haven't finished it yet as I am devouring every section to see how it can apply to my shop. I recently built a website with Microsoft Live and received my own domain name...both for free! My distributors do not allow small shops like mine to sell online, so my site is informational only. One thing that that I never thought of (but luckily you did) is to add a 'virtual tour' of my shop to my website . It was so simple to do but what a great idea! I am also developing a list of groups to partner with starting next year. I have already discussed the concept with one group that have my target market as their members. They are looking forward to it. There are many other groups in my town that I will be meeting with in the near future. This is a great book and I am looking forward to utilizing as many ideas as I can. I highly recommend it to anyone in retail.
Great useful information that can be put into action that day your start reading it. All information is in easy to understand format including how to design your own retail website. I read the entire book in one morning and was ready to go with all the ideas that afternoon. Don't miss this one.
I own a small store in a small town in Northern Michigan. I have already had success in using an idea from this book and I am sure there will be many more ideas I will be using soon. I give out $5 gift certificates that can be used toward any purchase in my store. This has been so much more effective than other 'coupons' I have used before and it costs a lot less! Not only do I give the certificates out but I have my employees give them out to people they meet and their friends! My next project is to cut my high advertising costs by using Bob's great suggestions for picking the right media and writing the perfect copy for my ads. If you have a small store, this is the book for you.
This book is the Business Bible for ANYONE in retail. Its principles can be applied to just about any retail industry. Bob and Susan have captured what is needed to adapt, survive and even flourish in this changing retail environment. If you want to compete against and even beat the Big Box stores, this book will show you how. Anyone can throw money into standard advertising media, but the Negen's tell you how to work smarter and get more for your advertising dollar. 'Marketing Your Retail Store In The Internet Age' is not about making one sale, it's about building a relationship with your customer. We've already adapted many of the principles of this book into our retail stores and have seen positive results! Our website design is a direct result of the tenets of this book. The Negen¿s make it so easy by showing you step-by-step how to incorporate their programs. Adopting just ONE idea will pay for this book MANY times over. Why would you not invest this little when so much can be gained? Small retailers CAN beat the chain stores. They just have to adapt to the times. This book is your blueprint. I would HIGHLY recommend this book to ANYONE who wants to navigate through this changing retail environment and come out more successful than ever on the other side.