Table of Contents
About the Editors
Preface
PART I: MASS MEDIA AND SOCIETY
The Origins of Mass Media in the United States, Geoffrey L. Pace
New Technology and the Future of the Media, Bruce Klopfenstein
How Communication Works, Wilbur Schramm
PART II: PRINT MEDIA
The Newspaper Business, William S. Solomon
Structural Pluralism, Intermedia Competition, and the Growth of the Corporate Newspaper in the United States, David Pearce Demers
An American in Paris (and Moscow and Berlin and Tokyo), Alicia C. Sheppard
The American Magazine Business: An Overview, Carolyn Kitch
PART III: RADIO AND RECORDING
Specialization and Competition in Radio, Milan D. Meeske
Meanings of Radio to Teenagers in a Niche-Programming Era, Raymond L. Carroll, Michael L. Silbergleid, Christopher M. Beachum, Stephen D. Perry, Patrick J. Pluscht and Mark J. Pascatore
The Popular Music Industry in Transition, Robert Burnett
Orality and Technology: Rap Music and Afro-American Cultural Resistance, Tricia Rose
The Emotional Use of Popular Music by Adolescents, Alan Wells and Ernest A. Hakanen
PART IV: TELEVISION AND VIDEO
The Evolution of Commercial Television, Robert Abelman
Public Service Broadcasting, Patricia Aufderheide
Cable Television, Ronald Bishop
Chips, Flags, and Warnings: The Environment of Controversial Television Programming, Harvey C. Jassem and Patricia Geist
Video Criticism, Mark J. Schaefermeyer
The Impact of the Newer Television Technologies on Television Satisfaction, Elizabeth M. Perse and Douglas A. Ferguson
PART V: NEWS
Television News: How It Works, Lawrence J. Jankowski
Revisited: How Free Are Reporters?, Sondra M. Rubenstein
Sensationalism Versus Public Affairs Content of Local Television News: Pennslyvania Revisited, Karen L. Slattery and Ernest A. Hakanen
How to Watch Television News: What Can You Do?, Neil Postman and Steve Powers
PART VI: LAW AND REGULATION
Media Ethics Overview, Deni Elliott
Mass Media and the Law, Jay Wright
Libel Law and Tabloid News, Mark E. Doremus
Toward a Unifying Regulatory Structure for the Delivery of Broadband Telecommunications Services, Michael A. McGregor
The Channeling Debate: Is Indecency Protected Expression?, Sondra M. Rubenstein
PART VII: ISSUES: SEX AND VIOLENCE
Sex and Indecent Language on Prime Time Television, Barry S. Sapolsky and Barbara K. Kaye
Sex and Violence in Slasher Films, Barry S. Sapolsky and Fred Molitor
Media Violence, Kenneth William Hirsch
PART VIII: ISSUES: RACE AND GENDER
Race, Ethnicity and the Media, Bruce E. Johansen
From "Beulah" to "Under One Roof": African American Women on Prime-Time Commercial Television, Jannette L. Dates
Women and the Media, Tina Pieraccini
Gender Stereotypes in MTV Commercials: The Beat Goes On, Nancy Signorielli, Douglas McLeod and Elaine Healy
Author Index
Subject Index
