Massive Change: A Manifesto for the Future of Global Design

by Institute without Boundaries, Bruce Mau Design Inc, Institute Without Boundaries

Overview

Massive Change is a modern, illustrated primer on the new inventions, technologies, and events that are affecting the human race worldwide. This book is part of a broader research project by Bruce Mau Design, intended to provoke debate and discussion about the future of design culture - defined generally as the 'familiar objects and techniques that are transforming our lives'.

Through an original selection of essays, interviews and provocative imagery aimed at a broad audience, Massive Change explores the changing forces of design in the contemporary world and, from this angle, expands the definition of design to include the built environment, transportation technologies, revolutionary materials, energy and information systems, and living organisms.

The book is divided into 11 heavily illustrated sections, covering major areas of change in contemporary society - urbanism and architecture, health and living, wealth and politics and the military. Each section intersperses intriguing documentary images with a general introductory essay, extended captions and interviews with leading thinkers, including engineers, designers, philosophers, scientists, architects, artists, and writers.

In its totality, this volume embodies a graphic timeline of significant inventions and world events from 10,000 BC to the present, in a sweeping and scintillating intellectual tour de force.

Product Details

ISBN-13:	9780714844015
Publisher:	Phaidon Press
Publication date:	09/15/2004
Edition description:	REV
Pages:	240
Product dimensions:	7.12(w) x 10.00(h) x 1.12(d)
Age Range:	13 - 18 Years

About the Author

Bruce Mau is the President and Creative Director of Bruce Mau Design, which has gained international recognition for innovative multidisciplinary work. He is the author of Life Style, published by Phaidon, and designed and conceived the award-winning book S,M,L,XL with Rem Koolhaas. The Institute Without Boundaries is a postgraduate, research-orientated design programme headquartered at Bruce Mau Design.

Editorial Reviews

'Nothing less than a design for life.' (Art Review)

'MassiveChange is about everything and everybody ... intelligent, visually provocative ... not just a modern guide to technologies, but also a discussion of how they affect our planet.' (Building Engineer)

'The most unusual design book of the year ... This is in-depth thinking.' (Financial Times)

'With impeccable artistic contributions ... and informed articles, Massive Change muses on the trends that will shape this century.' (Wallpaper*)

'A well-argued, well-illustrated and indeed inspiring book that breaks from the usual mould.' (FX)

'Sings like an ode to sustainable development.' (Dazed & Confused)

'GLOBAL WAKE-UP CALL In a back cover tag-line that wouldn't seem out of place on a movie poster, it boldly states that 'Massive Change is not about the world of design; it's about the design of the world.' Amazingly, it manages to live up to his assertion. ... Yes, it's idealistic, but you'll be so engrossed in the texts, images and sheer self-belief that you'll forgive it. ... Enormous in its scope, Massive Change is a wake-up call to everyone concerned with the 'sustainability' of the human race on earth. And its' only 20 quid. Incredible!' ( Architectural Review)

' With 250 color and 50 B&W photos in a fractally chaotic layout, and a text that speaks in affirmative sound bites, this book offers a vision of the world in a package designed to get readers excited about stoves that burn peanut shells, superlight gels that can protect flowers from flame, and plants and microbes that turn open sewers into water supplies. It succeeds beautifully.' (Publishers Weekly)

'Bruce Mau is as close as you'll get to a design-world hero.' (Surface)

From the Publisher

Utopianism is not dead; it has migrated from politics to materialism. This book, says Canadian industrial designer Mau (who founded Toronto City College's Institute Without Borders), is "not about the world of design; it's about the design of the world." In a form that is part Apple ad, part Powerpoint presentation and part architectural pastiche a la Rem Koolhaus, Mau's volume brings together designs and theories (mostly Western) and photographers (global) that "tap into global commons," "distribute capacity" and "embrace paradox": superstrong fibers modeled on gecko hairs; "sustainable business" that embraces corporate accountability; the "redesigning" of Third World property law; genetic engineering, macro- and microimaging technologies; virtual reality technology that allows collaboration over large distances; a "cyberneticized" military that paradoxically has more nonviolent options. All of these ideas (some of which are now reality) are here in words and pictures, often further explained through q&a's with leading researchers. The result reads, intentionally, like a friendly corporate prospectus or catalogue, except that the "product" on offer is a radically hopeful vision of the future. With 250 color and 50 b&w photos in a fractally chaotic layout, and a text that speaks in affirmative sound bites, this book offers a vision of the world in a package designed to get readers excited about stoves that burn peanut shells, superlight gels that can protect flowers from flame, and plants and microbes that turn open sewers into water supplies. It succeeds beautifully. (Dec.) Copyright 2004 Reed Business Information.

Publishers Weekly