Media/Society: Industries, Images, and Audiences / Edition 5

by David R. Croteau

Overview

This book gives students an overview of the entire media process - from production to content to audiences - with an emphasis on how social forces influence the media and how media potentially affect society. A key emphasis throughout the work is how various elements in the media process interact with each other. This Third Edition of Media/Society provides students with conceptual tools for understanding the role of media in contemporary society - where mass media images come from, how and why they matter, and the kinds of questions and dilemmas that mass media raise about social life.

Product Details

ISBN-13:	2901452268377
Publisher:	SAGE Publications
Publication date:	11/21/2013
Edition description:	Fifth Edition
Pages:	424
Product dimensions:	7.20(w) x 8.90(h) x 0.70(d)

About the Author

David Croteau taught about the sociology of media as an Associate Professor (retired) in the Department of Sociology and Anthropology at Virginia Commonwealth University. He is the author of Politics and the Class Divide: Working People and the Middle-Class Left and co-author, with William Hoynes, of Experience Sociology.

William Hoynes is Professor of Sociology and former Director of the Media Studies Program at Vassar College in Poughkeepsie, New York, where he teaches courses on media, culture, and social theory. He is the author of Public Television for Sale: Media, the Market, and the Public Sphere and co-author, with David Croteau, of Experience Sociology.

Table of Contents

PART ONE: MEDIA/SOCIETY
Media and the Social World
PART TWO: PRODUCTION: THE MEDIA INDUSTRY AND THE SOCIAL WORLD
The Economics of the Media Industry
Political Influence on Media
Media Organizations and Professionals
PART THREE: CONTENT: MEDIA REPRESENTATIONS OF THE SOCIAL WORLD
Media and Ideology
Social Inequality and Media Representation
PART FOUR: AUDIENCES: MEANING AND INFLUENCE
Media Influence and the Political World
Active Audiences and the Construction of Meaning
Media Technology and Social Change
PART FIVE: GLOBALIZATION AND THE FUTURE
Media in a Changing Global Culture