- Pub. Date:
- Cengage Learning
Ever wonder why you have the number of friends that you do? Would a tax on soda really reduce obesity? What is going on with the financial problems in Greece? Is a tax rebate is better than a tax bonus? MICROECONOMICS, 12E answers these questions and many more as this book opens up the world of economic analysis. This edition offers more detailed coverage of the financial and economic crisis than any other microeconomics book of its kind on the market. Memorable examples from pop culture illustrate the unexpected places microeconomics occur and show how economic forces link to every day events. This edition offers complete video assets ideal for self-study. "Video Office Hours" digital lectures walk you through worked problems, while brief "Working with Diagrams" videos demonstrate key concepts in graphing that you can play and replay. A new Adaptive Test Prep Tool available on MindTap enables you to assess your personal economic understanding. Powerful digital resources, including Aplia and MindTap, work with the book's latest content to reflect today's changing economy and equip you with a thorough understanding of contemporary microeconomics.
About the Author
Dr. Roger A. Arnold is Professor of Economics at California State University San Marcos, where his fields of specialization include general microeconomic theory and monetary theory. A widely respected authority on economic issues, Dr. Arnold is a regularly featured expert on talk radio discussing the state of the economy. He is also a proven author who has published numerous academic articles, hundreds of newspaper columns, as well as the popular ECONOMICS: NEW WAYS OF THINKING and principles of economics supplemental text, HOW TO THINK LIKE AN ECONOMIST. Dr. Arnold earned a B.S. in Economics from the University of Birmingham in England and received his M.A. and his Ph.D. degrees from Virginia Tech.
Table of Contents
AN INTRODUCTION TO ECONOMICS. Part I: ECONOMICS: THE SCIENCE OF SCARCITY. 1. What Economics Is About. Appendix A Working with Diagrams. Appendix B Should You Major in Economics? 2. Production Possibilities Frontier Framework. 3. Supply and Demand: Theory. 4. Prices: Free, Controlled, and Relative. 5. Supply, Demand, and Price: Applications. MICROECONOMICS. Part II: MICROECONOMIC FUNDAMENTALS. 6. Elasticity. 7. Consumer Choice: Maximizing Utility and Behavioral Economics. Appendix C Budget Constraint and Indifference Curve Analysis. 8. Production and Costs. Part III: PRODUCT MARKETS AND POLICIES. 9. Perfect Competition. 10. Monopoly. 11. Monopolistic Competition, Oligopoly, and Game Theory. 12. Government and Product Markets: Antitrust and Regulation. Part IV: FACTOR MARKETS AND RELATED ISSUES. 13. Factor Markets: With Emphasis on the Labor Market. 14. Wages, Union, and Labor. 15. The Distribution of Income and Poverty. 16. Interest, Rent, and Profit. Part V: MARKET FAILURE, PUBLIC CHOICE, AND SPECIAL-INTEREST-GROUP POLITICS. 17. Market Failure: Externalities, Public Goods, and Asymmetric Information. 18. Public Choice and Special-Interest-Group Politics. Part VI: ECONOMICS THEORY-BUILDING AND EVERYDAY LIFE. 19. Building Theories to Explain Everyday Life: From Observations to Questions to Theories to Predictions. THE GLOBAL ECONOMY. Part VII: INTERNATIONAL ECONOMICS AND GLOBALIZATION. 20. International Trade. 21. International Finance. WEB CHAPTERS. 22. The Economic Case For and Against Government: Five Topics Considered. 23. Stocks, Bonds, Futures, and Options. 24. Agriculture: Problems, Policies, and Unintended Effects.