Mission Metamorphosis: Leadership for a Humane World

by Robin R. Ganzert

Overview

Innovative advice for leading with grit and humanity

This inspirational guide by Robin R. Ganzert, PhD, president and CEO of one of the most renowned charities in America, will equip you with the leadership tools you need to increase your business revenue and efficiency dramatically, all while effecting positive change in the world.

When Dr. Ganzert took over the struggling animal safety and welfare non-profit American Humane, she performed a fiscal and brand rescue, and the organization was reborn. In Mission Metamorphosis, Dr. Ganzert presents the inventive techniques she employed to revamp American Humane, turning it into a top-rated charity and honoring its historic legacy. She also offers concrete information for creating your own success story, including how to: 

• Be a moral and ethical leader

• Achieve programmatic success 

• Keep a brand fresh and relevant 

• Promote constructive change in the community

• Tackle new problems with new solutions

• Bring in revenue every single day

By mixing engaging stories of animal rescue with prescriptive methods for growing and maintaining your business, Dr. Ganzert provides the motivation and tools required for you and your organization to survive and thrive. 

Product Details

ISBN-13:	9781732439184
Publisher:	Fast Company Press
Publication date:	10/20/2020
Pages:	200
Product dimensions:	6.10(w) x 9.10(h) x 1.00(d)

About the Author

Robin R. Ganzert, PhD, serves as president and CEO of American Humane, the country’s first national humane organization and the first to serve animals in need of rescue, shelter, or protection. She is a highly sought-after public speaker and is regularly featured in the media as an authoritative voice on animal welfare, having appeared on the TODAY Show, World News Tonight, CNN, and Fox Business News, among other programs. Her perspective has been featured in newspapers, including The New York Times, The Wall Street Journal, The Washington Post, USA Today, Chicago Tribune, Los Angeles Times, and The Boston Globe.

Table of Contents

Foreword xi

1 Getting the Job Done 1

2 A Tremendous Challenge 11

3 Positioning for Operational Success 27

4 Operating with Clarity 39

5 Hiring Exceptional Talent 57

6 Cultivating a Positive Environment 69

7 Building a Unique Image 89

8 Funding a Better World 111

9 Meeting the Future Head On 135

Author's Note 153

Acknowledgments 155

Further Reading 157

Index 165

About the Author 171

What People are Saying About This

From the Publisher

"A perfect title at the perfect time for the perfect account of selflessness, rescue, and humanity. We all should take a page from Mission Metamorphosis and effect change, positively, tangibly, and personally." 

–Major General (Ret.) James A. "Spider" Marks

"Mission Metamorphosis tells the story of American Humane’s radical rescue from the peril of insolvency, and the hard work that went into re-establishing the historic organization as a leader in the humane space. Today, the organization continues to deliver on its mission and improve the lives of animals around the world. 'First to serve' could be renamed 'Always and forever serve!'"

–Marty Becker, DVM

"Mission Metamorphosis is a no-nonsense, practical guide on managing a non-profit so that it achieves its mission, gets things done, and avoids wasting money on excessive administrative costs." 

–Temple Grandin, PhD

“At a time when species on every continent are in danger, American Humane is delivering on its mission to improve the lives of animals. Mission Metamorphosis shows how the 143-year-old non-profit operates with maximum efficiency to help animals in need. A must-read for all business leaders concerned about animal welfare.” 

–Wolfgang Kiessling, founder and president of Loro Parque

"For success, it is essential that all operations within an organization be laser-focused on mission. Mission Metamorphosis is a masterclass on how to fine-tune a non-profit organization and for-profit company to maximize efficiency and deliver real change to constituencies.” 

–Jean Shafiroff, philanthropist and author of Successful Philanthropy: How to Make a Life By What You Give

"Mission Metamorphosis brings to life the incredible work of American Humane and its outstanding leader—which I have been privileged to participate in and observe firsthand." 

–Alex Donner, philanthropist and entertainer
 

“Robin’s turnaround of American Humane has been a tour de force, and saved the lives literally of millions of animals around the world. Mission Metamorphosis is a strategic and sweeping account of how she did it, and serves as a captivating example for other non-profit leaders of what authentic and visionary leadership brings to an organization. Like Robin herself, Mission Metamorphosis is down-to-earth, dynamic, inspiring, and looks you straight in the eye. Share this with your leadership team and watch the transformation unfold!” 

–Mark Cushing, founding partner and CEO of Animal Policy Group

“Mission Metamorphosis is a great read for many reasons. Robin Ganzert is a fascinating storyteller as she recounts American Humane’s rich history of disaster missions and animal rescue efforts. She’s also a brilliant CEO who knows that a brand’s mission can only be a success if it’s built upon a sound foundation of essential business strategies. This book is a how-to guide for non-profit leaders interested in transformational leadership. It will help empower them to effect positive change in the world, whether leading a nationwide organization or looking to make an impact in their local community. Thank you, Robin, for giving us tools for building a more compassionate world!” 

–Barbara Niven, actress and animal and human rights advocate