Mobile Disruption: The Technologies and Applications Driving the Mobile Internet / Edition 1 available in Hardcover
- A disruptive technology is a technology or innovation thatresults in worse product performance different from the expected orpredicted performance; an example is that the Internet accessiblemobile phone was thought to be a portable substitute for the PC-theactual applications of mobile phones are far different fromthis
- Describes business models, user needs, and key technologies tocreate long-term strategies that are profitable in both the long-and short-term
|Product dimensions:||6.48(w) x 9.43(h) x 0.80(d)|
About the Author
Jeff Funk is Professor of Business at Hitotsubashi University, where he is a member of the Mobile Roundtable Commitee. He is a senior advisor to the Institute for Mobile Markets Research (formed by Cingular Wireless, IBM, and Accenture). He has been a consultatnt to leading firms in the mobile internet, such as NTT DoCoMo, J-Phone, Nokia, Hutchinson Telecom, KPN, and Bouygue Telecom. He has consulted for every service provider that has implemented i-mode services in Europe, and is considered one of the leading authorites on the-mobile internet. In addition, NTT DoCoMo presented Dr. Funk with a "Model Science Award" on October 15, 2004 based on an assessment of his overall research, including the work he put into writing this book.
Table of Contents
1. The Next Disruption.
Disruptive to Whom.
Network Effects and Communication Channels.
Competition in the Mobile Internet.
2. The Origins of the Mobile Internet.
Model of Industry Formation.
i-Mode: Initial Applications and Users.
KDDI, J-Phone, and Western Service Providers.
Appendix: The Creation of i-Mode.
3. Key Technological Trends
Color Displays and Cameras.
Improved User Interface.
Other Network Technologies.
4. Phones as Portable Entertainment Players.
Screen Savers. .
The New Value Chain.
Summary: Multi-media and the future of EntertainmentContents.
5. Mobile Marketing.
Free Samples and Giveaways.
Attracting Mobile Members.
Phones as Mileage and Membership Cards.
6. Mobile Shopping and Multichannel Integration.
Pure Online Shopping .
Catalogues and Magazines.
Appendix: Payment Services.
7. Portable Services.
Car Navigation Systems.
Train and Bus Information Services.
Destination Information Services.
B2C Integrated Services.
B2C and B2B Integrated Services.
GPS and Location-Based Services.
8. Phones as Tickets and Money.
Transportation Tickets and Reservations.
Concert and Other Entertainment Tickets.
Summary: The End of Cash?.
9. Mobile Intranets Applications.
Stage 1 Systems: Mail.
Examples of Stage 1 Systems.
Stage 2 Systems: Groupware.
Stage 3 Systems: Maintenance Applications.
Stage 3 Systems: Construction.
Stage 3 Systems: Report preparation.
Stage 3 Systems: SFA Applications.
10. Platform Strategies.
Conventional Platform Management.
Key Role of Technological Trajectories.
The Evolution of the Mobile Platform in Japan.
The Evolution of the Mobile Platform in the West.
What People are Saying About This
"…a very useful tool for managers looking for help in investigating the positioning of their company in the future…stimulating reading for scientists…so that they can have a complementary…vision of for what the tools they are setting up can be used." (IEEE Antennas and Propagation Magazine, April 2005)
"…a good reference for those who wish to learn more about the fast evolving areas of the mobile Internet." (Computing Reviews.com, May 14, 2004)
"The author explores the roots of this disruption by first examining the key technological trends driving mobile computing." (Computer Magazine, June 2004)