Modern Competitive Analysis / Edition 3

by Sharon M. Oster

Overview

Why do some companies thrive while others in the same industry languish? How can a struggling firm achieve higher annual earnings? What allows new corporations to become successful in highly competitive industries? In this book, now updated and expanded, Sharon Oster shows that combining a sound understanding of economic and managerial principles can make a striking difference in the quality of the strategic planning of an organization and provide guidelines for effective corporate strategies.
The third edition of Modern Competitive Analysis includes new material on game theory, added value analysis, and strategic intent. Examples are drawn from modern network industries and more attention is paid to newly deregulated markets. Unusually broad in scope, with many examples from large and small companies, service firms, manufacturers, foreign and American organizations, as well as non-profit corporations, the book emphasizes an economic approach to strategic planning, using the most recent theories to illuminate situations faced by businesses today. Covering new and important areas in economics not treated in other management and strategic planning books, and couched in clear terms that make these concepts especially accessible, Modern Competitive Analysis is a fundamental resource to the managers of today and tomorrow.

Product Details

ISBN-13:	9780195119411
Publisher:	Oxford University Press
Publication date:	03/25/1999
Edition description:	REV
Pages:	446
Product dimensions:	9.49(w) x 6.35(h) x 1.09(d)

About the Author

Yale School of Organization and Management

Table of Contents

Preface
1. Introduction and Overview
Part I: The Competitive Environment
2. Efficient Markets
3. Industry Analysis
4. Understanding the Impediments to Entry
5. Groups Within Industries
6. Competing in Global Markets
Part II: Inside the Organization
7. Competing for Advantage
8. Organizational Goals: Politics and Power in the Organization
9. Organizational Structure and Strategic Planning
10. Corporate Diversification
11. Vertical Linkages
12. Mergers, Acquisitions, and Strategic Alliances
Part III: Rivalry
13. Understanding Rivalry: Game Theory
14. Product Positioning and Strategic Marketing
15. Competitive Pricing
16. Competitive Research and Development and Innovation
17. Regulatory Issues in Strategic Planning
Part IV. The Planning Process
18. The Strategic Planning Process
Appendix 1. Some Case Suggestions
Appendix 2. Financial Ratio Analysis
Appendix 3. Using Statistics to Determine Advantage
Appendix 4. A Discussion of Portfolio Techniques
Notes
Glossary
Index