Today's online ecosystem can be summed up in one word: overwhelming. With new social media platforms popping up all the time and new technologies disrupting even the most “reliable” marketing strategies, business and nonprofit leaders and marketers are faced with the challenge of getting ahead in an environment that makes it seem impossible to keep up.
Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age will help you figure out what’s important and what can safely be set aside. No matter your industry, if want to gain momentum for your marketing effortsalong with the just rewardsMomentum is the resource you’ve been waiting for. Based on her experience as CEO of The Marketing Zen Group and her work with clients ranging from small businesses to Fortune 500 companies, Shama Hyder cuts through the complexity and explains the five essential principles required to develop a successful marketing plan that will withstand the digital world’s constant changes and result in real ROI:
agility through analytics
Momentum will not only demystify the marketing landscape, but also show you how to spot opportunities to grow your organization and brand more easily and with more consistent results than you may have thought possible. Whether you’re a young business or an established company, Momentum will teach you how to thrive.
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|Publisher:||BenBella Books, Inc.|
|Product dimensions:||6.20(w) x 9.10(h) x 0.90(d)|
About the Author
Hyder formed The Marketing Zen Group in 2009. Since then, the company has grown to include a team of 30 and clients that range from publicly held, Fortune 500 companies to privately held small businesses and non-profit organizations. The company serves clients worldwide, including companies in Europe, Asia, and Central and South Americas. Since its start in 2009, average company growth is 400 percent. She holds a master’s degree in organizational communication from the University of Texas at Austin and prides herself in being a constant learner. In 2009, Bloomberg Businessweek honored Hyder as one of the Top 25 Under 25 entrepreneurs in North America. In 2010, Hyder won the prestigious Technology Titan Emerging Company CEO award. In 2011, Entrepreneur magazine featured her as one of four Super Sonic Youth, dubbing her a “zen master of marketing.”
When not working directly with her clients or shooting her shows, Hyder travels the world speaking on business, entrepreneurship, and technology. She is passionate about empowering youth and works closely with the Young Entrepreneur Council in fostering youth entrepreneurship around the world. In 2011, she was the only woman delegate invited by the U.S. State Department to mentor tech entrepreneurs in Cairo as part of President Obama’s initiative in the region.
Table of Contents
Chapter 1 The New Ecosystem: Building Momentum 1
Chapter 2 1st Principle of Momentum: Agility Through Analytics 19
Chapter 3 2nd Principle of Momentum: Customer Focus 49
Chapter 4 3rd Principle of Momentum: Integration 75
Chapter 5 4th Principle of Momentum: Content Curation 99
Chapter 6 5th Principle of Momentum: Cross-Pollination 123
Chapter 7 Measuring Marketing ROI in the Digital Age 147
About the Author 177