Motion Design Toolkit: Principles, Practice, and Techniques

by Austin Shaw, John Colette

Overview

This book offers a comprehensive overview of techniques, processes, and professional practices in the area of Motion Design, from fundamental building blocks of organizing time and space in production to managing workflow, budgets, and client relationships. The authors provide insight into the production process from concept through execution in areas as diverse as social media to large-scale projection mapping for events and festivals. Readers will learn through real-world examples, case studies, and interviews how to effectively use their skills in various areas of Motion Design. Industry professionals provide unique perspectives on different areas of Motion Design while showcasing their outstanding and inspiring work throughout. This is a valuable resource to students who aspire to work in a broad range of visual communication disciplines and expand their practice of Motion Design.

Product Details

ISBN-13:	9781032060576
Publisher:	Taylor & Francis
Publication date:	11/29/2022
Pages:	284
Product dimensions:	7.00(w) x 10.00(h) x (d)

About the Author

Austin Shaw is an assistant professor of design at Western Washington University. Previously, he taught at the Savannah College of Art and Design in Savannah, Georgia, where he was a professor in the motion media department for ten years, and at the School of Visual Arts in New York City for three years. For nearly 20 years, and in tandem with teaching, Austin has worked as a motion designer for clients including Target, Ferrari, FedEx, McGraw-Hill, Ralph Lauren, and VH1, and as a creative director, designer, and animator for companies such as Superfad, Digital Kitchen, Brand New School, and Curious Pictures.

John Colette is a professor of Motion Media Design at the Savannah College of Art and Design in Savannah, Georgia, where he previously served as department chair. As a professor, he has led collaborative industry research projects for external clients such as BMW Technology Group in Silicon Valley, Samsung, Microsoft, and Adobe Systems.

Table of Contents

Foreword; Introduction; Chapter 1: Focus and Flow; Chapter 2: Between the Keyframes; Chapter 3: Masking, Type, & Project Structures; Chapter 4: 2D Character Rigging; Chapter 5: Z Space & Virtual Cameras; Chapter 6: Physical Cameras; Chapter 7: Editing for Motion; Chapter 8: Animation Techniques; Chapter 9: Compositing; Chapter 10: Motion Design Production; Chapter 11: Audio and Motion; Chapter 12: Motion Design Systems; Chapter 13: Projection Mapping and Immersive Media; Chapter 14: Professional Practices; Chapter 15: Business Tools