Move the World: Persuade Your Audience, Change Minds, and Achieve Your Goals

by Dean M Brenner

Overview

Move the World

What if there were a perfect, proven formula for effective persuasion? What if there were a simple system you could follow to convince almost anyone of almost anything?

Now there is. In Move the World, communications expert Dean Brenner unlocks the secrets of verbal persuasion through a deceptively simple but extremely powerful system. He introduces a step-by-step process that will dramatically increase your ability to persuade your audience to follow your lead, buy your product, or invest in your idea.

The power of persuasion is one of the most useful and crucial skills for lasting professional and personal success, whether you're a salesperson, teacher, politician, business leader, lawyer, or member of the media. If you can communicate persuasively, you'll add value to any group in any situation. In Move the World, you'll learn how to identify and refine your goals, understand your audience and their beliefs, and craft a plan for persuasion—before you even begin speaking.

Verbal persuasion is difficult. But the Move the World System will help make you more effective, influential, and persuasive in every aspect of your life. Regardless of how well-developed your speaking and presentation skills might be, Move the World will show you how to become a world-class advocate for your company, your products, your ideas, and yourself.

Product Details

ISBN-13:	9780692943793
Publisher:	Latimer Group
Publication date:	04/13/2007
Pages:	208
Product dimensions:	6.14(w) x 9.21(h) x 0.50(d)

About the Author

Dean Brenner is the President and Founder of The Latimer Group, and is a recognized expert in powerful communication skills. For the last fifteen years, Dean has coached and trained executives, sales teams, leaders, managers and technical experts in a wide range of industries on the topic of effective communication. Dean and his colleagues at The Latimer Group focus exclusively on helping their clients be as clear, powerful and persuasive as possible.

In addition to his work with The Latimer Group, Dean served as the Chairman and Team Leader of the US Olympic Sailing Program for the 2008 and 2012 Olympic Games.

He earned an MBA in Finance from The Olin School of Business at Babson College, an MA in Shakesperian Literature from the University of Warwick, England, and a BA from Georgetown University.

You can learn more about Dean and The Latimer Group at www.TheLatimerGroup.com.

Table of Contents

CONTENTS

Preface: An Invitation to Change Your Life, Part I xi

Acknowledgments xxi

About the Author xxv

1 How We Communicate Today—and Why We Are So Bad at It 1

2 The Move the World System: Understanding the Metaphor and the Method 21

3 The GAP Method, Part I: Identify Your Goals 43

4 The GAP Method, Part II: Understand Your Audience 63

5 The GAP Method, Part III: Create Your Plan for Persuasion 85

6 Gaining Weight, Part I: Build Essential Delivery Skills 117

7 Gaining Weight, Part II: Build Credibility 147

8 If You Remember Nothing Else, Remember These Things 165

Postscript: An Invitation to Change Your Life, Part II 177

Editorial Reviews

Praise for Move the World

"Selling something? Persuading someone? Motivating someone? Read Move the World and you will. Every time."

—Jeffrey Fox, author of theNew York Times bestseller How to Become CEO

"With Move the World, executives can shorten the time and cost to market by learning to communicate goals and timetables succinctly to their teams, suppliers, investors, advisors, and customers. Mastering Brenner's framework is truly essential for entrepreneurial success."

—Elizabeth Riley, Adjunct Professor of Entrepreneurship,Babson College

"The Move the World System demystifies the art of persuasion and will give anyone who puts it into use a powerful competitive advantage."

—Bryan Gildenberg, Chief Knowledge Officer,Management Ventures, Inc.

"Persuasion is vital to success. Brenner recognizes this truth, and Move the World gives you a clear, powerful system to move your audience and achieve your goals."

—Jonathan Wolcott, Partner, Holland & Knight LLP

"This book is a must-read and an invaluable companion for those who need to communicate effectively with an audience. Move the World will help you sell, lead, motivate, and persuade."

—Thomas D. Lips, Senior Vice President ata major international investment firm

"Move the World is a great read, and I was able to put the ideas into use immediately. It's the perfect tool for the busy professional who needs to be more persuasive."

—Michael B. Davis, Managing Director ata major international investment bank

From the Publisher