Moving to Outcomes: Why Partnerships are the Future of Marketing

Moving to Outcomes: Why Partnerships are the Future of Marketing

by Robert Glazer, Matt Wool
Moving to Outcomes: Why Partnerships are the Future of Marketing

Moving to Outcomes: Why Partnerships are the Future of Marketing

by Robert Glazer, Matt Wool

Paperback

$14.99 
  • SHIP THIS ITEM
    Qualifies for Free Shipping
    Choose Expedited Shipping at checkout for delivery by Monday, February 26
  • PICK UP IN STORE
    Check Availability at Nearby Stores

Related collections and offers


Overview

From bestselling author Bob Glazer comes a revolutionary approach to partnership marketing. Partnership marketing is not new; it has existed in many different forms, and under many different names, such as affiliate marketing, for decades. However, thanks to transformative changes in enabling technology and pricing models, as well as a change in both supply and demand, partnership marketing now exists in a more automated, scalable form that few companies have fully leveraged to date. MOVING TO OUTCOMES will unlock the keys and show readers how to do so for themselves.

Think about your marketing strategy as you would consider an investment portfolio. Every investment guru advises diversifying your stock market assets to protect against declines in some types of assets. Additionally, if you want better returns, you need to adjust your holdings through diversification and get outside of the traditional asset classes. Once an asset class reaches maturity and ubiquity, you are much less likely to see above-average returns. Investors can't beat the market by investing in the biggest names of today; instead, they need to find the next Microsoft, Amazon, or Tesla.

Marketers today have a choice. They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future.


Product Details

ISBN-13: 9781728261720
Publisher: Sourcebooks
Publication date: 03/22/2022
Pages: 224
Product dimensions: 5.50(w) x 8.25(h) x 0.56(d)

About the Author

Robert Glazer is the founder and Chairman of The Board of global partner marketing agency, Acceleration Partners. A serial entrepreneur, Bob has a passion for helping individuals and organizations build their capacity to elevate.

Under his leadership, Acceleration Partners received numerous industry and company culture awards, including Glassdoor’s Employees’ Choice Awards (2 years in a row), Ad Age’s Best Place to Work, Entrepreneur’s Top Company Culture (2 years in a row), Great Place to Work & Fortune’s Best Small & Medium Workplaces (3 years in a row) and Boston Globe’s Top Workplaces (2 years in a row). Bob was also named to Glassdoor’s list of Top CEO of Small and Medium Companies in the US, ranking #2.

Bob’s writing reaches millions of people around the globe each year who resonate with his topics, which range from performance marketing and entrepreneurship to company culture, capacity building, and leadership. Worldwide, he is also a sought-after keynote speaker by companies and organizations on subjects related to business growth, culture, building capacity and performance.

Bob is the #1 Wall Street Journal, USA Today and international bestselling author of six books including Elevate, How To Thrive In The Virtual Workplace, Friday Forward, and Moving to Outcomes. He is also the host of the Elevate Podcast, a top 1% podcast globally with over 1,000,0000 downloads.

Bob is a sought-after keynote speaker by companies and organizations around the world. He shares ideas and insights around these topics via Friday Forward, a weekly inspirational newsletter that reaches over 200,000 individuals and business leaders across 60+ countries.

Outside of work, Bob can likely be found skiing, cycling, reading, traveling, spending quality time with his family or overseeing some sort of home renovation project.

Learn more about Bob at https://www.robertglazer.com.

Table of Contents

Glossary ix

Introduction xi

Chapter 1 The Case for Partnerships 1

Chapter 2 What Has Changed 20

Chapter 3 Step Right Up: The World's Biggest Auction 42

Chapter 4 Facing the Colossus 53

Chapter 5 The Privacy Problem 59

Chapter 6 The New Partnership Marketing 72

Chapter 7 Building Marketplaces of Marketing 89

Chapter 8 Moving Your Programs to Outcomes-Who Are the Players? 99

Chapter 9 Fill in the Blank with Partnership Marketing 119

Chapter 10 Getting Company Buy-In 137

Chapter 11 The Talent You Need 151

Conclusion: The Final Case for Valuing Outcomes 169

Notes 181

Acknowledgments 198

About the Authors 200

From the B&N Reads Blog

Customer Reviews