Multimedia Learning
For hundreds of years verbal messages such as lectures and printed lessons have been the primary means of explaining ideas to learners. Although verbal learning offers a powerful tool, this book explores ways of going beyond the purely verbal. Recent advances in graphics technology have prompted new efforts to understand the potential of multimedia and multimedia learning as a means of promoting human understanding. In Multimedia Learning, Second Edition, Richard E. Mayer asks whether people learn more deeply when ideas are expressed in words and pictures rather than in words alone. He reviews twelve principles of instructional design that are based on experimental research studies and grounded in a theory of how people learn from words and pictures. The result is what Mayer calls the cognitive theory of multimedia learning, a theory introduced in the first edition of Multimedia Learning and further developed in The Cambridge Handbook of Multimedia Learning.
1100295452
Multimedia Learning
For hundreds of years verbal messages such as lectures and printed lessons have been the primary means of explaining ideas to learners. Although verbal learning offers a powerful tool, this book explores ways of going beyond the purely verbal. Recent advances in graphics technology have prompted new efforts to understand the potential of multimedia and multimedia learning as a means of promoting human understanding. In Multimedia Learning, Second Edition, Richard E. Mayer asks whether people learn more deeply when ideas are expressed in words and pictures rather than in words alone. He reviews twelve principles of instructional design that are based on experimental research studies and grounded in a theory of how people learn from words and pictures. The result is what Mayer calls the cognitive theory of multimedia learning, a theory introduced in the first edition of Multimedia Learning and further developed in The Cambridge Handbook of Multimedia Learning.
125.0 In Stock
Multimedia Learning

Multimedia Learning

by Richard E. Mayer
Multimedia Learning

Multimedia Learning

by Richard E. Mayer

Overview

For hundreds of years verbal messages such as lectures and printed lessons have been the primary means of explaining ideas to learners. Although verbal learning offers a powerful tool, this book explores ways of going beyond the purely verbal. Recent advances in graphics technology have prompted new efforts to understand the potential of multimedia and multimedia learning as a means of promoting human understanding. In Multimedia Learning, Second Edition, Richard E. Mayer asks whether people learn more deeply when ideas are expressed in words and pictures rather than in words alone. He reviews twelve principles of instructional design that are based on experimental research studies and grounded in a theory of how people learn from words and pictures. The result is what Mayer calls the cognitive theory of multimedia learning, a theory introduced in the first edition of Multimedia Learning and further developed in The Cambridge Handbook of Multimedia Learning.

Product Details

ISBN-13: 9780521514125
Publisher: Cambridge University Press
Publication date: 01/19/2009
Edition description: 2nd ed.
Pages: 320
Product dimensions: 5.80(w) x 9.10(h) x 1.00(d)

About the Author

Richard E. Mayer is Distinguished Professor of Psychological and Brain Sciences at the University of California, Santa Barbara, USA. He served as President of the Division of Educational Psychology of the American Psychological Association and Vice President of the American Educational Research Association for the Division of Learning and Instruction.

Table of Contents

Preface; Part I. Introduction to Multimedia Learning: 1. The promise of multimedia learning; 2. Science of instruction: determining what works in multimedia learning; 3. Science of learning: determining how multimedia learning works; Part II. Principles for Reducing Extraneous Processing in Multimedia Learning: 4. Coherence principle; 5. Signaling principle; 6. Redundancy principle; 7. Spatial contiguity principle; 8. Temporal contiguity principle; Part III. Principles for Managing Essential Processing in Multimedia Learning: 9. Segmenting principle; 10. Pretraining principle; 11. Modality principle; Part IV. Principles for Fostering Generative Processing: 12. Multimedia principle; 13. Personalization, voice, and image principles; Part V. Conclusion: 14. Principles of multimedia design; References.
From the B&N Reads Blog
Page 1 of

Related Subjects

Self-Help & Relationships
Personal Growth
Self-Improvement
Self-Help & Relationships
Personal Growth
Self-Improvement

Customer Reviews