Muskism: A Guide for the Perplexed
A pyrotechnic examination of Elon Musk as a symptom and avatar of our postliberal age

Everyone’s got an Elon take. He’s a messiah. He’s a menace. He’s a genius. He’s a clown. The verdicts differ, but they share one theme: they treat him as an individual.

Muskism argues otherwise. Elon Musk isn’t a glitch in the system—he is the system. His worldview promises sovereignty through technology: plug in, power up, and become self-reliant. But the more you connect, the more he owns you.

If Fordism defined the capitalism of the twentieth century, Muskism may define the twenty-first. Fordism helped build the welfare state. Musk undoes it. He thrives on dependence while preaching freedom. His rockets run on subsidies; his satellites run the battlefield; his social networks train the AI that trains us.

Muskism sells itself as the future, but entrenches age-old hierarchies. It offers autonomy for some and exclusion for others. It’s libertarian but state-fed, pro-natalist but anti-immigrant, futurist but reactionary.

Quinn Slobodian and Ben Tarnoff cut through the hype and the hate to reveal what Musk really represents: a new political economy, where to be “free” means to serve a Technoking. Muskism isn’t about the man. It’s about the machine that made him—and the world he’s making next.

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Muskism: A Guide for the Perplexed
A pyrotechnic examination of Elon Musk as a symptom and avatar of our postliberal age

Everyone’s got an Elon take. He’s a messiah. He’s a menace. He’s a genius. He’s a clown. The verdicts differ, but they share one theme: they treat him as an individual.

Muskism argues otherwise. Elon Musk isn’t a glitch in the system—he is the system. His worldview promises sovereignty through technology: plug in, power up, and become self-reliant. But the more you connect, the more he owns you.

If Fordism defined the capitalism of the twentieth century, Muskism may define the twenty-first. Fordism helped build the welfare state. Musk undoes it. He thrives on dependence while preaching freedom. His rockets run on subsidies; his satellites run the battlefield; his social networks train the AI that trains us.

Muskism sells itself as the future, but entrenches age-old hierarchies. It offers autonomy for some and exclusion for others. It’s libertarian but state-fed, pro-natalist but anti-immigrant, futurist but reactionary.

Quinn Slobodian and Ben Tarnoff cut through the hype and the hate to reveal what Musk really represents: a new political economy, where to be “free” means to serve a Technoking. Muskism isn’t about the man. It’s about the machine that made him—and the world he’s making next.

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Muskism: A Guide for the Perplexed

Muskism: A Guide for the Perplexed

by Quinn Slobodian, Ben Tarnoff
Muskism: A Guide for the Perplexed

Muskism: A Guide for the Perplexed

by Quinn Slobodian, Ben Tarnoff

Overview

A pyrotechnic examination of Elon Musk as a symptom and avatar of our postliberal age

Everyone’s got an Elon take. He’s a messiah. He’s a menace. He’s a genius. He’s a clown. The verdicts differ, but they share one theme: they treat him as an individual.

Muskism argues otherwise. Elon Musk isn’t a glitch in the system—he is the system. His worldview promises sovereignty through technology: plug in, power up, and become self-reliant. But the more you connect, the more he owns you.

If Fordism defined the capitalism of the twentieth century, Muskism may define the twenty-first. Fordism helped build the welfare state. Musk undoes it. He thrives on dependence while preaching freedom. His rockets run on subsidies; his satellites run the battlefield; his social networks train the AI that trains us.

Muskism sells itself as the future, but entrenches age-old hierarchies. It offers autonomy for some and exclusion for others. It’s libertarian but state-fed, pro-natalist but anti-immigrant, futurist but reactionary.

Quinn Slobodian and Ben Tarnoff cut through the hype and the hate to reveal what Musk really represents: a new political economy, where to be “free” means to serve a Technoking. Muskism isn’t about the man. It’s about the machine that made him—and the world he’s making next.

Product Details

ISBN-13: 9780063484320
Publisher: HarperCollins
Publication date: 04/21/2026
Pages: 272
Product dimensions: 6.00(w) x 9.00(h) x (d)

About the Author

Quinn Slobodian is professor of international history at Boston University, and the author or editor of seven books translated into ten languages including, Hayek’s Bastards: Race, Gold, IQ and the Capitalism of the Far Right, Crack-Up Capitalism: Market Radicals and the Dream of a World without Democracy, and Globalists: The End of Empire and the Birth of Neoliberalism. In 2024, the Prospect Magazine (UK) named him one of the World’s 25 Top Thinkers.


Ben Tarnoff is a writer and technologist based in Massachusetts and is the author of Internet for the People and the co-author of Voices from the Valley: Tech Workers Talk About What They Do—And How They Do It. He is a frequent contributor to the New York Review of Books, and has also written for the New York Times, The New Yorker, and the New Republic, among other publications.

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