ISBN-10:
1138887625
ISBN-13:
9781138887626
Pub. Date:
12/03/2015
Publisher:
Taylor & Francis
Narrative Management in Corporate Japan: Investor Relations as Pseudo-Reform / Edition 1

Narrative Management in Corporate Japan: Investor Relations as Pseudo-Reform / Edition 1

by Chie Yorozu
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Product Details

ISBN-13: 9781138887626
Publisher: Taylor & Francis
Publication date: 12/03/2015
Series: University of Sheffield/Routledge Japanese Studies Series
Pages: 186
Product dimensions: 6.20(w) x 9.20(h) x 0.60(d)

About the Author

Chie Yorozu is an Assistant Professor at Nagoya University, Graduate School of Economics in Japan.

Table of Contents

1. Introduction: Questioning the myths of corporate narratives 2. Narrative management and the crisis of change 3. Nissan Motor: An Ongoing and Sophisticated Narrative management Strategy 4. Bank of Tokyo-Mitsubishi UFJ: A Brand-led Narrative management 5. Shinsei Bank: A Financialized, Anglo-Saxon Style of Narrative management 6. Yokohama City Council: A Temporary and Political Form of Narrative management 7. Explaining Narrative management in Japan 8. Conclusion: Lessons for the future

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