National Cultures and International Competition: The Experience of Schering AG, 1851-1950 / Edition 1 available in Hardcover
- Pub. Date:
- Cambridge University Press
This history of Schering AG (one of Germany's best known pharmaceutical companies) traces its origins as a pharmacy in the middle of the nineteenth century to the first steps of its re-birth as a multinational corporation in 1950. It reveals the various stages of Schering's development, its relationships to other chemical companies, government, bankers and other shareholders. The book presents this corporate history in the context of Schering's changing and increasingly hostile political, social and economic environment.
|Publisher:||Cambridge University Press|
|Series:||Cambridge Studies in the Emergence of Global Enterprise Series|
|Edition description:||New Edition|
|Product dimensions:||5.98(w) x 8.98(h) x 1.34(d)|
Table of Contents
Preface; 1. Opportunities and obstacles: Schering AG as historical subject; 2. Triumph and tragedy: Schering and the 'great illusion' 1851-1913; 3. Schering and the 'organised insanity'; 4. Beer, banks and coal: Schering is 'rationalised' 1922-3; 5. Babylon on the spree: stabilisation and reorganisation; 6. The reestablishment of Schering's international businesses; 7. Missed opportunities: Schering and the depressions; 8. 'Leap into the unknown': Schering 1933-6; 9. The crest of the wave: 1937-9; 10. World War II and Schering 1940-5; 11. Epilogue: Schering's second ascent from the ashes; Appendix; Index.