National Cultures and International Competition: The Experience of Schering AG, 1851-1950 / Edition 1

National Cultures and International Competition: The Experience of Schering AG, 1851-1950 / Edition 1

ISBN-10:
0521814812
ISBN-13:
9780521814812
Pub. Date:
10/01/2002
Publisher:
Cambridge University Press

Hardcover

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Overview

National Cultures and International Competition: The Experience of Schering AG, 1851-1950 / Edition 1

This history of Schering AG (one of Germany's best known pharmaceutical companies) traces its origins as a pharmacy in the middle of the nineteenth century to the first steps of its re-birth as a multinational corporation in 1950. It reveals the various stages of Schering's development, its relationships to other chemical companies, government, bankers and other shareholders. The book presents this corporate history in the context of Schering's changing and increasingly hostile political, social and economic environment.

Product Details

ISBN-13: 9780521814812
Publisher: Cambridge University Press
Publication date: 10/01/2002
Series: Cambridge Studies in the Emergence of Global Enterprise Series
Edition description: New Edition
Pages: 412
Product dimensions: 5.98(w) x 8.98(h) x 1.34(d)

Table of Contents

Preface; 1. Opportunities and obstacles: Schering AG as historical subject; 2. Triumph and tragedy: Schering and the 'great illusion' 1851-1913; 3. Schering and the 'organised insanity'; 4. Beer, banks and coal: Schering is 'rationalised' 1922-3; 5. Babylon on the spree: stabilisation and reorganisation; 6. The reestablishment of Schering's international businesses; 7. Missed opportunities: Schering and the depressions; 8. 'Leap into the unknown': Schering 1933-6; 9. The crest of the wave: 1937-9; 10. World War II and Schering 1940-5; 11. Epilogue: Schering's second ascent from the ashes; Appendix; Index.

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