"An advocate of sustainable capitalism explains how it's done" — The Economist
"Polman's new book with the sustainable business expert Andrew Winston…argues that it's profitable to do business with the goal of making the world better." — The New York Times
Named as recommended reading by Fortune's CEO Daily
"…Polman has been one of the most significant chief executives of his era and that his approach to business and its role in society has been both valuable and path-breaking." — Financial Times
The ex-Unilever CEO who increased his shareholders' returns by 300% while ensuring the company ranked #1 in the world for sustainability for eleven years running has, for the first time, revealed how to do it. Teaming up with Andrew Winston, one of the world's most authoritative voices on corporate sustainability, Paul Polman shows business leaders how to take on humanity's greatest and most urgent challenges—climate change and inequality—and build a thriving business as a result.
In this candid and straight-talking handbook, Polman and Winston reveal the secrets of Unilever's success and pull back the curtain on some of the world's most powerful c-suites. Net Positive boldly argues that the companies of the future will profit by fixing the world's problems, not creating them.
Together the authors explode our most prevalent corporate myths: from the idea that business' only function is to maximise profits, to the naïve hope that Corporate Social Responsibility will save our species from disaster. These approaches, they argue, are destined for the graveyard. Instead, they show corporate leaders how to make their companies "Net Positive"—thriving by giving back more to the world than they take. Net Positive companies unleash innovation, build trust, attract the best people, thrill customers, and secure lasting success, all by helping create stronger, more inclusive societies and a healthier planet. Heal the world first, they argue, and you’ll satisfy your investors as a result.
With ambitious vision and compelling stories, Net Positive will teach you how to find the inner purpose and courage you need to embrace the only business model that will matter in the years ahead. You will learn how to lead others and unlock your company's soul, while setting and delivering big and aggressive goals, and taking responsibility for all of your company's impacts. You'll find out the secrets to partnering with others, including your competition and critics, to drive transformative change from which you will prosper. You'll build a company that serves your people, your customers, your communities, your shareholders—and your children and grandchildren will thank you for it.
Is this win-win for business and humanity too good to be true? Don't believe it. The world's smartest CEOs are already taking their companies on the Net Positive journey and benefitting as a result. Will you be left behind?
Join the movement at netpositive.world
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|Publisher:||Harvard Business Review Press|
|Product dimensions:||6.20(w) x 9.30(h) x 1.40(d)|
About the Author
Andrew Winston is one of the world's most widely read writers and leading thinkers on sustainable business. His books on sustainability strategy, including Green to Gold and The Big Pivot, have sold more than 150,000 copies in seven languages. Winston has also written cover stories for Harvard Business Review and published hundreds of articles in HBR, MIT Sloan Management Review, and other top publications. He was recently selected for the Thinkers50 Radar 2020, a list of "30 thinkers to watch out for in the coming year." His views on strategy have been sought after by many of the world's leading companies, including 3M, DuPont, HP, Ingersoll Rand, Johnson & Johnson, Kimberly-Clark, Marriott, PepsiCo, PwC, and Unilever.
You can find more about Paul Polman at:
imagine.one twitter.com/paulpolman linkedin.com/in/paulpolman
You can find more about Andrew Winston at:
andrewwinston.com twitter.com/AndrewWinston linkedin.com/in/andrewwinston
Table of Contents
Introduction: Why Mayo Beat Ketchup 1
The Hostile Takeover Bid That Tells a Deeper Story
1 You Break the World, You Own It 29
Core Principles of a Net Positive Company
2 How Much Do You Care? 45
Becoming a Courageous, Net Positive Leader
3 Unlock the Company's Soul 65
Discovering Organizational and Employee Purpose and Passion
4 Blow Up Boundaries 95
Thinking Big and Setting Aggressive, Net Positive Goals
5 Be an Open Book 119
Building Trust and Transparency
6 Make 1+1 = 11 137
Creating Partnerships with Synergies and Multiplier Effects
7 It Takes Three to Tango 167
Systems-Level Reset and Net Positive Advocacy
8 Embrace the Elephants 191
Managing Issues Nobody Wants to Talk About… but We Can't Avoid
9 Culture Is the Glue 217
Putting Values into Action, Deep in the Organization and Brands
10 Net Positive World 245
Looking Around the Corner to Greater Challenges and Opportunities
About the Authors 325