The bestselling business classic on the power of relationships, updated with in-depth advice for making connections in the digital world.
Do you want to get ahead in life? Climb the ladder to personal success?
The secret, master networker Keith Ferrazzi claims, is in reaching out to other people. As Ferrazzi discovered in early life, what distinguishes highly successful people from everyone else is the way they use the power of relationships—so that everyone wins.
In Never Eat Alone, Ferrazzi lays out the specific steps—and inner mindset—he uses to reach out to connect with the thousands of colleagues, friends, and associates on his contacts list, people he has helped and who have helped him. And in the time since Never Eat Alone was published in 2005, the rise of social media and new, collaborative management styles have only made Ferrazzi’s advice more essential for anyone hoping to get ahead in business.
The son of a small-town steelworker and a cleaning lady, Ferrazzi first used his remarkable ability to connect with others to pave the way to Yale, a Harvard M.B.A., and several top executive posts. Not yet out of his thirties, he developed a network of relationships that stretched from Washington’s corridors of power to Hollywood’s A-list, leading to him being named one of Crain’s 40 Under 40 and selected as a Global Leader for Tomorrow by the Davos World Economic Forum.
Ferrazzi’s form of connecting to the world around him is based on generosity, helping friends connect with other friends. Ferrazzi distinguishes genuine relationship-building from the crude, desperate glad-handing usually associated with “networking.” He then distills his system of reaching out to people into practical, proven principles. Among them:
Don’t keep score: It’s never simply about getting what you want. It’s about getting what you want and making sure that the people who are important to you get what they want, too.
“Ping” constantly: The ins and outs of reaching out to those in your circle of contacts all the time—not just when you need something.
Never Eat Alone: The dynamics of status are the same whether you’re working at a corporation or attending a social event—“invisibility” is a fate worse than failure.
Become the “King of Content”: How to use social media sites like LinkedIn, Twitter, and Facebook to make meaningful connections, spark engagement, and curate a network of people who can help you with your interests and goals.
In the course of this book, Ferrazzi outlines the timeless strategies shared by the world’s most connected individuals, from Winston Churchill to Bill Clinton, Vernon Jordan to the Dalai Lama.
Chock-full of specific advice on handling rejection, getting past gatekeepers, becoming a “conference commando,” and more, this new edition of Never Eat Alone will remain a classic alongside alongside How to Win Friends and Influence People for years to come.
|Publisher:||Crown Publishing Group|
|Product dimensions:||6.40(w) x 9.10(h) x 1.50(d)|
About the Author
KEITH FERRAZZI is founder and CEO of the training and consulting company Ferrazzi Greenlight and a contributor to Inc., the Wall Street Journal, and Harvard Business Review. Earlier in his career, he was CMO of Deloitte Consulting and at Starwood Hotels and Resorts, and CEO of YaYa Media. He lives in Los Angeles.
TAHL RAZ has written for Inc. magazine, the Jerusalem Post, the San Francisco Chronicle, and GQ. Raz lives in New York City.
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Excerpted from "Never Eat Alone, Expanded and Updated"
Copyright © 2014 Keith Ferrazzi.
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Table of Contents
Section 1 The Mind-Set
1 Becoming a Member of the Club 3
2 Don't Keep Score 14
3 What's Your Mission? 24
Connectors' Hall of Fame Profile: Bill Clinton 40
4 Build It Before You Need It 43
5 The Genius of Audacity 49
6 The Networking Jerk 58
Connectors' Hall of Fame Profile: Kotharine Graham 63
Section 2 The Skill Set
7 Do Your Homework 69
8 Take Names 76
9 Warming the Cold Call 83
10 Managing the Gatekeeper-Artfully 92
11 Never Eat Alone 99
12 Share Your Passions 105
13 Follow Up of Fail 111
14 Be a Conference Commando 116
15 Connecting with Connectors 136
Connectors' Hall of Fame Profile: Paul Revere 145
16 Expanding Your Circle 148
17 The Art of Small Talk 152
Connectors' Hall of Fame Profile: Brené Brown 158
Connectors' Hall of Fame Profile: Dule Carnegie 167
Section 3 Turning Connections into Compatriots
18 Health, Wealth, and Children 173
Connectors' Hall of Fame Profile: Adam Grant 182
19 Social Arbitrage 185
Connectors' Hall of Fame Profile: Vernon Jordan 192
20 Pinging-All the Time 195
21 Find Anchor Tenants and Feed Them 205
Section 4 Connecting in the Digital Age
22 Tap the Fringe 219
23 Become the King of Content 236
24 Engineering Serendipity 254
Section 5 Trading Up and Giving Back
25 Be Interesting 269
Connectors' Hall of Fame Profile: The Dalai Lama 285
26 Build Your Brand 290
27 Boradcast Your Brand 298
28 Getting Close to Power 316
29 Build It and They Will Come 327
Connectors' Hall of Fame Profile: Benjamin Franklin 332
30 Never Give In to Hubris 336
31 Find Mentors, Find Mentees. Repeat 342
Connectors' Hall of Fame Profile: Eleanor Roosevelt 352
32 Balance Is B.S. 355
33 Welcome to the Connected Age 360