Young serial entrepreneur Scott Gerber is not the product of awealthy family or storied entrepreneurial heritage. Nor is he theoutcome of a traditional business school education or a corporateexecutive turned entrepreneur. Rather, he is a hard-working,self-taught 26-year-old hustler, rainmaker, and bootstrapper whohas survived and thrived despite never having held the proverbial"real” job.In Never Get a "Real" Job: How to Dump Your Boss, Build aBusiness, and Not Go Broke, Gerber challenges the socialconventions behind the "real" job and empowers young people to takecontrol of their lives and dump their nine-to-fives—or theirquest to attain them.Drawing upon case studies, experiences, and observations, Scottdissects failures, shares hard-learned lessons, and presentspractical, affordable, and systematic action steps to building,managing, and marketing a successful business on a shoestringbudget.The proven, no-b.s. methodology presented in Never Get a "Real"Job teaches unemployed and underemployed Gen-Yers, aspiringsmall business owners, students, and recent college graduates howto quit 9-to-5s, become their own bosses, and achieve financialindependence.
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About the Author
Scott Gerber is a serial entrepreneur, internationallysyndicated business columnist, and founder of the YoungEntrepreneur Council (YEC), an organization comprised of hundredsof the world's most successful young entrepreneurs that promotesentrepreneurship as a solution to youth unemployment. Scott hasbeen widely recognized as the world's most-syndicated columnist onthe subject of entrepreneurship. His columns appear regularly onFortune, TIME, Inc., CNBC, The Atlantic, Mashable, andThe Next Web. Follow him at @askgerber or visitNeverGetARealJob.com.
Table of Contents
Foreword (Michael Simmons).
Introduction: Never Get a "Real" Job.
Who Needs the 9-to-5?
I Know You.
What You Can Expect to Get from This Book.
All Aboard the Death to the "Real" Job Express!
PART ONE THE BREAKDOWN.
Chapter 1 Everyone Poops. Yours Isn't Special.
College: The Drunken Road to Easy Street.
Dude, Where's My Dream Job?
Welcome to Your "Real" Job, Mr. Janitor.
The Broken Promise.
Chapter 2 No One Cares About You—Unless You Make ThemCare.
You Are Not Special 32
Claiming to Be a Winner Does Not Make You One.
You're Brilliant . . . So What?
Lifestyles of the Poor and Vain.
Shut Up, Pinocchio.
Put It on My Tab.
Chapter 3 Darwin + Murphy = Reality.
Your Business Is Not the Exception to Any Rule.
The Worst-Case Scenario Is the Only Scenario.
No One Will Invest in Your Idea.
PART TWO BUILDING A FOUNDATION.
Chapter 4 Get Off Your Ass and Start Up!
Get Real with Your Finances.
Those Who Reinvent the Wheel Are Doomed
to Be Run Over by It.
What Do You Know, Anyway?
Keep It Simple, Stupid.
The Bottomless Money Pit.
Can Your SWOT Team Do CPR?
Chapter 5 Business Plans Suck.
Toss the Old-School Business Plan.
The One-Paragraph Start-Up Plan.
Chapter 6 To Partner or Not to Partner.
The Worst Partners for Your Start-Up.
Don't Consider Letting Worthless Flaky People Try Out.
Never Jump Right In: The Water's Not Fine.
PART THREE FROM THE GROUND UP.
Chapter 7 Act Like a Start-Up, Stupid.
Surviving a "Real" Day in the Life.
Get Your Head in the Game, Chump.
Design Your Entrepreneurial Life.
"Mind" Your Business.
Chapter 8 Shoestrapping (Because the Boot Is Too DamnExpensive).
Fake It 'Til You Make It.
The Only Team Your Money Can Buy.
Do What Makes Cents.
Cash Flow or Die!
Chapter 9 Those Phones Won't Ring Themselves: The 15Principles of a Power Seller.
Come Out! Come Out! Wherever You Are!
Sell Like There's No Tomorrow—Or There Won't Be.
Chapter 10 Facebook Isn't a Marketing Strategy.
Message before Platform.
Think Guerrilla, Not Godzilla.