No B.S. Guide to Direct Response Social Media Marketing

No B.S. Guide to Direct Response Social Media Marketing

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Overview

Social Media is Not Marketing

Simply broadcasting a message to millions by social media accomplishes little for most businesses. Millionaire-maker Dan S. Kennedy and marketing strategist Kim Walsh Phillips are here to tell it like it is: If you’re not focusing on converting social media traffic into sales, you might as well set your money on fire.

Kennedy and Walsh Phillips teach you the customer-getting, sales-boosting direct response strategies you must employ with every social media campaign so you can stop accepting non-monetizable “likes” and “shares” as a return on your time. You’ll learn:
  • 6 direct-response principles that must be applied to social media marketing
  • The most powerful marketing tactic (per Google)
  • How to get riches with niches and become a magnet to your customers
  • The monetizing magic of crafting effective emails
  • The #1 way to prevent wasted marketing dollars
  • 5 ways to grow your list for FREE (before spending a dime on advertising)
  • Turn passive content into an active conversion tool
  • Create raving fans who introduce you to their networks
  • Turn niches into riches, laser in on your perfect prospects and ignore the “tire kickers”
  • Harness the biggest secret in social media—offline

    Discover the principles behind successful marketing campaigns and start making dollars and cents out of your social media strategy.

  • Product Details

    ISBN-13: 9781599186627
    Publisher: Entrepreneur Press
    Publication date: 05/19/2020
    Series: No B.S.
    Edition description: 2nd ed.
    Pages: 262
    Sales rank: 208,228
    Product dimensions: 5.90(w) x 8.80(h) x 0.90(d)

    About the Author

    Dan S. Kennedy is a strategic advisor, consultant, business coach, and editor of six business newsletters. He directly influences more than one million business owners annually and has a long track record of taking entrepreneurs to seven-figure incomes and multi-millionaire wealth.

    Kim Walsh Phillips is an award-winning speaker, author, marketer, podcaster and CEO of Powerful Professionals.

    Table of Contents

    Introduction

    Chapter 1: In Search of Something Better

    Chapter 2: Social Media Is Not Marketing

    Chapter 3: All About that Base, Direct Response

    Chapter 4: It’s Not All About You. Or Is It?

    Chapter 5: What Is Your Niche?

    Chapter 6: Magnetic Leads?

    Chapter 7: Build Your Tribe

    Chapter 8: Everything Else

    Chapter 9: The Magical World of Email

    Chapter 10: Make It Your Nature to Nurture

    Chapter 11: It’s the Little Things that Count

    Chapter 12: The Biggest Secret in Social Media Is Offline?

    Chapter 13: Creating the Slam Dunk

    Chapter 14: Transformation Through Optimization

    Chapter 15: The Winner’s Circle

    Chapter 16: The Big Picture

    About the Authors

    Index

    Customer Reviews