Non-Obvious 2019: How To Predict Trends And Win The Future

by Rohit Bhargava

Overview

Wall Street Journal Best Seller Finalist: The AMA Leonard L. Berry Book Prize Winner: The Eric Hoffer Book Award (Business) Winner: INDIE Gold Medal Book Award (Business)

How are a men’s grooming brand and frustrated "stuck-at-work" dads leading a revolution in masculinity post #MeToo?

What can the decline of a global lingerie brand and corporate hackathons teach us about how fear can stifle innovation?

How does hiring "neuro-diverse" workers and creating empathetic shampoo bottles signal a dramatic shift toward compassion in the workplace?

For the past 9 years, marketing expert and Georgetown University Professor Rohit Bhargava has curated his best-selling list of non-obvious trends by asking the questions that most trend predictors miss.

In this all-new ninth edition, discover what more than a million readers already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world.

In total, the Non-Obvious 2019 edition features 15 all-new trends across 5 categories including Culture; Consumer Behavior, Marketing; Social Media, Media & Education, Technology; Design plus Economics; Entrepreneurship. The book also features a detailed section with a review and rating for more than 115 previously predicted trends, with longevity ratings for each.

As with the original version, this new edition of Non-Obvious also delves into the curation process the author has used for years to build his Trend Reports and takes readers behind the scenes of trend curation (much to the delight of past readers who have been asking about this for years), and show them the methodology they can use to predict the future for themselves.

Product Details

ISBN-13:	9781940858661
Publisher:	Ideapress Publishing
Publication date:	01/01/2019
Series:	Non-Obvious Trends , #9
Pages:	334
Product dimensions:	5.90(w) x 8.90(h) x 0.80(d)

About the Author

Hi, I'm Rohit Bhargava. I write business books to help organizations and leaders be more influential. A big theme in my books is how to do business in more human ways and why it matters. My signature book is Non-Obvious which is released every year with 15 new updated annual trends and a guide to the power of non-obvious thinking. The world today is filled with obvious ideas and narrow-minded thinking. It can be hard to break free from the blinders of industry or culture or geography. What does it take to think different and have more empathy for people who are unlike ourselves? I call this "non-obvious thinking" and believe we can all use more of it. In my books, you won't find long winded academic prose (I trained as a screenwriter before shifting to business). Instead, I try to use a human voice to share real life stories, bulleted lists and acronyms to make ideas more useful. My goal in writing is to educate with a story while giving you some actionable tips on how to improve your business or accelerate your career. My five books have each been #1 best sellers on Amazon and the Non-Obvious series hit the Wall Street Journal list in 2015 and has reached more than a million readers over the past eight years. Outside of writing and publishing, my "day job" is as founder of the Non-Obvious Company—advising some of the biggest brands in the world on business, communications and innovation strategy. I am also often invited to speak at events around the world on business trends, marketing strategy and what it really takes to inspire people to buy or believe in ideas and companies. I am also an occasional professor at Georgetown University and my business card describes me as three things: "Trend Curator, Storyteller and Nice Guy." I invite you to email me directly and test that last claim for yourself: rohit [at] nonobviouscompany [dot] com.

Table of Contents

Part I The Art of Curating Trends

Introduction 01

Chapter 1 The Norwegian Billionaire: Why Most Trend Predictions Are Spectacularly Useless 07

Chapter 2 The Curator's Mindset: Learning the 5 Essential Habits of Trend Curators 19

Chapter 3 The Haystack Method: How to Curate Trends for Fun and Profit 37

Part II The 2019 Non-Obvious Trend Report

Culture & Consumer Behavior Trends

Chapter 4 Strategic Spectacle 69

Chapter 5 Muddled Masculinity 79

Chapter 6 Side Quirks 89

Marketing & Social Media Trends

Chapter 7 Artificial Influence 97

Chapter 8 RetroTrust 107

Chapter 9 B2Beyond Marketing 119

Media & Education Trends

Chapter 10 Fad Fatigue 129

Chapter 11 Extreme Uncluttering 139

Chapter 12 Deliberate Downgrading 149

Technology & Design Trends

Chapter 13 Enterprise Empathy 159

Chapter 14 Innovation Envy 171

Chapter 15 Robot Renaissance 181

Economics & Entrepreneurship Trends

Chapter 16 Good Speed 191

Chapter 17 Overwealthy 203

Chapter 18 Passive Loyalty 213

Part III The Trend Action Guide

Chapter 19 Intersection Thinking: How to Apply Trends to Your Business 223

Chapter 20 5 Books on Trends Worth Reading (and 15 Websites to Bookmark) 235

Chapter 21 Anti-Trends: The Flip Side of Trends 241

Part IV Previous Trend Report Summaries (2011-2018)

2011 Trend Summary & Recap 251

2012 Trend Summary & Recap 253

2013 Trend Summary & Recap 255

2014 Trend Summary & Recap 263

2015 Trend Summary & Recap 271

2016 Trend Summary & Recap 279

2017 Trend Summary & Recap 287

2018 Trend Summary & Recap 295

Afterword 303

Notes, References, and Credits 305

Endnotes 307

Acknowledgements 315

Index 317

About the Author 329