Not Another Pair of Shoes: Building Your Brand's Story and Purpose

Not Another Pair of Shoes: Building Your Brand's Story and Purpose

by Alexander Novicov

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Overview

There are hundreds of shoes out there on the market, but there are only a few that we care about, and we like to wear. The reason we prefer some shoes over others is for different reasons. The same applies to brands. In a noisy world, it's harder to stand out and differentiate your brand.

In this book, Alexander Novicov talks about creating a purpose-driven brand that will distinguish it from others and make it stand out from the crowd, win customers' hearts and minds, and help the company become more profitable as a result.

This is a book for people who care about what they do and want to positively impact this world by using emotional storytelling and creating content that adds value to their customers.

What if we changed how we perceive marketing and started looking for a better way to market to our customers?



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Product Details

ISBN-13: 9781914078965
Publisher: Alexander Novicov
Publication date: 05/18/2021
Pages: 194
Product dimensions: 5.08(w) x 7.80(h) x 0.41(d)

Table of Contents

Chapter 1 The True Power of Marketing

Chapter 2 What is a Purpose Driven Brand?

Chapter 3 What is Storytelling?

Chapter 4 Focus on the Purpose

Chapter 5 Why Your Brain Loves Great Stories

Chapter 6 Building Your Brand Story (The 5 What's Framework)

Chapter 7 Stop Talking About the Product

Chapter 8 A Slogan, or an Ethos?

Chapter 9 Customer Loyalty Vs Brand Loyalty

Chapter 10 Winning Hearts

Chapter 11 Telling Your Brand Story

Chapter 12 Wired to Belong

Chapter 13 Don't be Boring

Chapter 14 How a Story Can Increase Your Sales

Chapter 15 Brand Stories to Inspire

Chapter 16 When Walking Away is the Best Thing You Can Do

About the Author

Acknowledgments

Further reading

References

Customer Reviews