This audiobook is narrated by a digital voice.
Do you have a groundbreaking product that customers just don't seem to understand? Are you tired of long sales cycles and losing deals to competitors who aren't as good? The problem isn't your product or your sales team; it's your positioning.
In "Obviously Awesome," positioning expert April Dunford demystifies this critical process, showing that it's a skill anyone can master. This audio captures the key takeaways found in the original book. All fluff and unnecessary information has been removed to save you hours of time.
If you've already read the original, this audio will help you cement the most important lessons. If you haven't, don't worry, here you will find all the practical information that you can apply. Learn how you can apply the main lessons & principles in a five minute listen.
You will discover Dunford's simple 10-step methodology for nailing your product's context. Learn to identify your true competitive alternatives from a customer's perspective, map your unique features to real value, and pinpoint the market segment that will care the most. Stop letting weak positioning undermine your hard work. This summary provides the essential framework to make your product's value obvious so customers not only get it but love it and buy it.
This audiobook is narrated by a digital voice.
Do you have a groundbreaking product that customers just don't seem to understand? Are you tired of long sales cycles and losing deals to competitors who aren't as good? The problem isn't your product or your sales team; it's your positioning.
In "Obviously Awesome," positioning expert April Dunford demystifies this critical process, showing that it's a skill anyone can master. This audio captures the key takeaways found in the original book. All fluff and unnecessary information has been removed to save you hours of time.
If you've already read the original, this audio will help you cement the most important lessons. If you haven't, don't worry, here you will find all the practical information that you can apply. Learn how you can apply the main lessons & principles in a five minute listen.
You will discover Dunford's simple 10-step methodology for nailing your product's context. Learn to identify your true competitive alternatives from a customer's perspective, map your unique features to real value, and pinpoint the market segment that will care the most. Stop letting weak positioning undermine your hard work. This summary provides the essential framework to make your product's value obvious so customers not only get it but love it and buy it.
Obviously Awesome by April Dunford: Key Takeaways, Summary & Analysis
Obviously Awesome by April Dunford: Key Takeaways, Summary & Analysis
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Product Details
| BN ID: | 2940195532796 |
|---|---|
| Publisher: | Meridian & Co. Press Corp. |
| Publication date: | 06/14/2025 |
| Edition description: | Unabridged |
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