This definitive examination of a contemporary social issue asks questions such as: How much media violence is there? What are the meanings conveyed in the way violence is portrayed? What effect does it have on viewers?
Divided into four parts, the book reviews research on media violence; re-examines existing theories of media violence; considers methodological tools used to assess media, and introduces the concept of Lineation Theory, a perspective and new theoretical approach explaining media violence.
About the Author
W. James Potter, professor at the University of California at Santa Barbara, holds one Ph D in Communication Studies and another in Instructional Technology. He has been teaching media courses for more than two decades in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, journalism, programming, and production. He has served as editor of the Journal of Broadcasting & Electronic Media and is the author of many journal articles and books, including the following: Media Effects, The 11 Myths of Media Violence, Becoming a Strategic Thinker: Developing Skills for Success, On Media Violence, Theory of Media Literacy: A Cognitive Approach, and How to Publish Your Communication Research (with Alison Alexander).
Table of Contents
Overview and IntroductionPART ONE: REVIEWINGTheories of Media ViolenceEffects of Exposure to Media ViolenceViolent Content on TelevisionPART TWO: RECONCEPTUALIZINGViolenceSchema and ContextLevels of AnalysisDevelopmentEffectsRiskThe Industry's PerspectivePART THREE: RETHINKING METHODOLOGYEffects Methodologies and MethodsContent Analysis of Media ViolencePART FOUR: LINEATION THEORYAxioms and DictionaryPropositions