On Media Violence / Edition 1

by W. James Potter

Overview

This definitive examination of a contemporary social issue asks questions such as: How much media violence is there? What are the meanings conveyed in the way violence is portrayed? What effect does it have on viewers?

Divided into four parts, the book reviews research on media violence; re-examines existing theories of media violence; considers methodological tools used to assess media, and introduces the concept of Lineation Theory, a perspective and new theoretical approach explaining media violence.

Product Details

ISBN-13:	9780761916390
Publisher:	SAGE Publications
Publication date:	09/10/1999
Series:	Mass Series
Edition description:	New Edition
Pages:	312
Product dimensions:	6.00(w) x 9.00(h) x (d)

About the Author

W. James Potter, professor at the University of California at Santa Barbara, holds one Ph D in Communication Studies and another in Instructional Technology. He has been teaching media courses for more than two decades in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, and journalism. He has served as editor of the Journal of Broadcasting & Electronic Media and is the author of many journal articles and several dozen books, including: Media Effects; Media Literacy, 10th edition; The 11 Myths of Media Violence; Major Theories of Media Effects; Becoming a Strategic Thinker: Developing Skills for Success; and 7 Skills of Media Literacy.

Table of Contents

Overview and Introduction
PART ONE: REVIEWING
Theories of Media Violence
Effects of Exposure to Media Violence
Violent Content on Television
PART TWO: RECONCEPTUALIZING
Violence
Schema and Context
Levels of Analysis
Development
Effects
Risk
The Industry's Perspective
PART THREE: RETHINKING METHODOLOGY
Effects Methodologies and Methods
Content Analysis of Media Violence
PART FOUR: LINEATION THEORY
Axioms and Dictionary
Propositions

Editorial Reviews

"This solid work of scholarship not only reviews existing theories of media violence, including effects of exposure to violence and data on violent television content, but it carefully leads the reader through a 'reconceptualizing' process (including chapters on violence, schema and context, levels of analysis, development, effects, risk and the industry's perspective) and rethinking of effects and content analysis methodology. "

Media Ethics

After reviewing over 40 years of research on media violence, Potter (communications, Florida State U.) proposes re-conceptualizing the theories, focusing on violence, context, levels of phenomena, human development, effects, risks, and the media industry. He introduces his Lineation Theory, a new approach for explaining media violence. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Booknews

"This solid work of scholarship not only reviews existing theories of media violence, including effects of exposure to violence and data on violent television content, but it carefully leads the reader through a 'reconceptualizing' process (including chapters on violence, schema and context, levels of analysis, development, effects, risk and the industry's perspective) and rethinking of effects and content analysis methodology."

MEDIA ETHICS