ISBN-10:
0761916393
ISBN-13:
9780761916390
Pub. Date:
09/10/1999
Publisher:
SAGE Publications
On Media Violence / Edition 1

On Media Violence / Edition 1

by W. James Potter

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Product Details

ISBN-13: 9780761916390
Publisher: SAGE Publications
Publication date: 09/10/1999
Series: Mass Series
Edition description: New Edition
Pages: 312
Product dimensions: 6.00(w) x 9.00(h) x (d)

About the Author

W. James Potter, professor at the University of California at Santa Barbara, holds one Ph D in Communication Studies and another in Instructional Technology. He has been teaching media courses for more than two decades in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, journalism, programming, and production. He has served as editor of the Journal of Broadcasting & Electronic Media and is the author of many journal articles and books, including the following: Media Effects, The 11 Myths of Media Violence, Becoming a Strategic Thinker: Developing Skills for Success, On Media Violence, Theory of Media Literacy: A Cognitive Approach, and How to Publish Your Communication Research (with Alison Alexander).

Table of Contents

Overview and Introduction
PART ONE: REVIEWING
Theories of Media Violence
Effects of Exposure to Media Violence
Violent Content on Television
PART TWO: RECONCEPTUALIZING
Violence
Schema and Context
Levels of Analysis
Development
Effects
Risk
The Industry's Perspective
PART THREE: RETHINKING METHODOLOGY
Effects Methodologies and Methods
Content Analysis of Media Violence
PART FOUR: LINEATION THEORY
Axioms and Dictionary
Propositions

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