One Simple Idea for Startups and Entrepreneurs: Live Your Dreams and Create Your Own Profitable Company
256
One Simple Idea for Startups and Entrepreneurs: Live Your Dreams and Create Your Own Profitable Company
256Hardcover(List)
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Overview
How many times have you seen a product and thought, I know how to make that better? Or not seen a product and thought, How is it that no one has invented this yet? And when haven’t you thought, I need to be my own boss?
You’re thinking the right things. Now, the next step is to take action—and that’s exactly what One Simple Idea for Startups and Entrepreneurs is all about.
Stephen Key, one of the world’s leading experts on getting business ideas off the ground, revealed in his groundbreaking book One Simple Idea just how simple it is to make a fortune by selling or “renting” your great ideas.
Now, he helps you live the entrepreneurial dream by delivering a proven, straightforward process for starting, growing, and running a business—without the need for an MBA or millions of dollars in funding. As an inventor and successful business owner, Key brings a unique and fully rounded perspective to the subject, teaching you how to:
- Develop, test, and protect your idea
- Plan and launch your business
- Manufacture, package, market, sell, and distribute your product
- Manage and grow your business
- Prepare for and implement your endgame
Key draws on his own experience as a billion dollar inventor to offer how-to’s and other takeaways you can use to get off the ground and into the black. Case studies, tips, and advice from other successful entrepreneurs underscore key principles to make it easier than ever for you to achieve your business and life dreams.
You don’t need millions of dollars or a business, engineering, or manufacturing background to develop, produce, and sell your own product idea. All you need is one simple idea—and the passion to make it happen.
Praise for One Simple Idea
“This book is straight-forward, no-nonsense information for how to start a successful company. Read it!”
—Barbara Corcoran, investor/shark on ABC’s reality hit Shark Tank
“The ideas in this book are key to creating the kind of enterprise that will create hundreds of thousands of jobs in the future. The goal of entrepreneurship is to reduce the risk of failure as detailed in this book.”
—Nolan Bushnell, inventor of Pong® and founder of Atari®
"Kudos!! One Simple Idea for Startups & Entrepreneurs is brilliant !! A must read for those that have the courage to dive into their dreams. This is a true Road Map for those that have the passion to achieve their Freedom. Truly something that I wish would have been there for me 33 years ago."
—Russ Hornsby, toy industry veteran, 2010 Toy of the Year award winner in seven different countries, and creator of hit toys ZhuZhu Pets®, XiaXia Pets®, DeGeDar® and others
“I took one of those simple ideas and turned it into a company that now has its products in over 35,000 doors of retail distribution. With One Simple Idea for Startups & Entrepreneurs, Stephen gives us the tools we need to take an idea from your Head to the Store shelf.”
—Todd Basche, inventor of Word Lock®, the #1 selling word combination lock
“Any inventor or entrepreneur who wants to make money without risking hundreds of thousands in design, manufacturing, warehousing and distribution would be well served to take advantage of the practical wisdom offered up in Stephen’s most recent work, One Simple Idea for Startups & Entrepreneurs.”
—Ron Hazelton, former home improvement editor for ABC’s Good Morning America and leading authority in the do-it-yourself home improvement field
Product Details
| ISBN-13: | 9780071800440 |
|---|---|
| Publisher: | McGraw Hill LLC |
| Publication date: | 11/05/2012 |
| Edition description: | List |
| Pages: | 256 |
| Sales rank: | 573,867 |
| Product dimensions: | 6.20(w) x 9.10(h) x 1.20(d) |
About the Author
Table of Contents
Preface ix
Acknowledgments xi
Introduction xiii
1 Opportunities for Inventor-Entrepreneurs in the Twenty-First Century 1
My Journey 2
Successful Inventor-Entrepreneurs in This Book 9
Finding a Mentor 15
2 Do You Have What It Takes? 17
Entrepreneur: Born or Made? 17
Does the Shoe Fit? 20
Startup Enemy Number One: Fear 27
Why I Took the Leap and Started a Business with One Simple Idea 29
3 Keep It Simple 31
What Is a Simple Idea? 31
Creating a Product That Will Sell 34
Test the Market 43
Creating a Product That Is Simple to Produce 47
Is It a Money-Maker? 48
4 Watch Your Back 53
Outsmart the Competition 54
Build Partnerships 59
Protect Your Idea 61
5 Ready, Set, Launch! 79
No MBA? No Problem! 79
Do You Need a Business Plan? 83
Show Me the Money! 87
Setting Up Your Business 96
6 Flip the Switch 103
Product Design Package 103
Packaging 107
Finding the Right Manufacturer 111
Logistics 120
Getting Off to a Good Start 121
7 Power Marketing Made Simple 125
What's Brand Got to Do with It? 126
Create Demand and Drive Sales 133
Get the Word Out on a Limited Budget 144
Hitch Your Wagon to Someone Else's Star 154
8 a Winning and Losing at Retail 157
Start Local, Go National, Grow Global 159
How to Get Your Product into Retail Stores 162
On the Shelves of Giants 172
Other Retailing Options 174
Creating Happy Campers and Repeat Sales 178
9 Managing the Monster 183
Taking Care of Business 185
Be Careful What You Wish For 200
When the Going Gets Tough 206
Cruise, Expand, or Sell 206
Appendix: Valuable Resources 211
Index 225