There’s so much useful wisdom in Allan Colman’s Own the Zone that attentive readers will be better marketers and business developers simply by following these eminently practical tips and suggestions. But the real impact of the book goes beyond that. It’s about transforming your business culture, erasing the artificial boundary between sales and service, and understanding the bottom-line benefits of speaking directly and honestly to client needs.”
– Larry Smith, Senior Vice President, LEVICK
“. . . marketing restructuring program of our 15,000 person company helped us generate new business and become more effective.”
– Art Darrow, Chairman and CEO (ret.), Dames and Moore, Inc.
“Allan Colman is a strategy master.”
–John Kidd, Attorney, Clifford Chance
“Aspiring Rainmakers Should own Own the Zone: What Leaders Need to Know About The Closing Zone by Dr. Allan Colman is a must-read for business leaders, sales professionals and entrepreneurs interested in growing their businesses. This easy-to-read sales strategy book not only encourages professionals to pay attention to the details when meeting with potential clients, it also gives step-by-step instructions about how to get past the pain and discomfort of asking for the business.
Colman takes his readers through the process of finding the right prospects, planning and conducting meetings, out-thinking the competition, determining and utilizing the potential client's needs and - most important — winning and keeping the business. If you want to increase sales and enhance your reputation as a sales leader or rainmaker, you need to own Own the Zone.”
– Brenda McGann, McGann Pr.
“Dr. Colman captures the essence of what’s important. A lot of business authors are more preoccupied with overwhelming their readers with data, although relevant, is provided simply to show how much knowledge of the subject they have. Not the case with this book; extremely helpful and concise. Very effective and it gets to the point fast and with a lot of punch. Professionals, in any field, should keep it handy and read it regularly until it becomes second nature.”
–Juan Lorenzo, Athair Wines
