Paying for Broadcasting: The Handbook / Edition 1

by Tim Congdon

Overview

What does the future hold for broadcasting in Britain? At a time when British broadcasting is undergoing great change, what revenues will be available for funding programming in the 1990s and beyond? Paying for Broadcasting: The Handbook presents a wide-ranging discussion of funding options open to broadcasters. Commissioned by the BBC to inform debate in the run up to the 1996 Charter Renewal, and drawing on examples from Britain and other worldwide broadcasting markets, the authors explore the histories of and project future possibilities for the revenues available from different sources: advertising and sponsorship, subscription, programme sales and co-production and various kinds of public funding.

Product Details

ISBN-13:	9780415089388
Publisher:	Taylor & Francis
Publication date:	10/13/1992
Pages:	266
Product dimensions:	5.44(w) x 8.50(h) x (d)
Lexile:	1600L (what's this?)

About the Author

Tim Congdon, Gavyn Davies, Andrew Graham, William B. Shew, Brian Sturgess

Table of Contents

Public Funding, Gavyn Davies and Andrew Graham. Advertising and Sponsorship, Brian Sturgess. Subcription, National Economic Research Associates. Programme Sales and Co-Production, William B. Shew

Editorial Reviews

‘A truly informative set of essays on the economics and the finance of broadcasting.' - Sunday Times

From the Publisher