Perry's Department Store: A Buying Simulation: Bundle Book + Studio Access Card / Edition 4

by Karen Videtic, Cynthia W. Steele

Overview

Perry's Department Store: A Buying Simulation, 4th Edition, launches students into the exciting role of being a retail buyer in the fashion industry using a unique simulation approach that takes readers step-by-step through a real-life buying experience. The text is organized into 10 chapters that walk students through the various steps a new buyer would take to complete a six-month buying plan and a merchandise assortment plan for the women's contemporary apparel, junior apparel, women's accessories, men's apparel and accessories, men's contemporary apparel, children's, or home furbanishings markets.

The fourth edition has been revised with statistical information to reflect a more contemporary structure and business model for a successful department store. The new Perry's Department Store is organized to reflect a larger-scale department store in today's market. Students interact by researching current market and industry trends to build their business. The charts and worksheets in this book and companion website, Perry's Department Store: A Buying Simulation STUDIO, are replicas of those found in the retail and wholesale industry to expose students to the procedures and policies they can expect to find in a first job as an assistant buyer. This new edition and STUDIO launch students directly into the exciting role of a retail buyer in the fashion industry.

Introducing Perry's Department Store: A Buying Simulation STUDIO—an online tool for more effective study!


~Study smarter with self-quizzes featuring scored results and personalized study tips.
~Review concepts with flashcards of terms and definitions.
~Follow the text's steps and calculations with data and statistical information.
~Download worksheets, Excel spreadsheets with embedded formulas and blank worksheets.
~View industry catalogs and private label line sheets.
~Link to additional resources to complete the buying simulation.

This bundle includes Perry's Department Store: A Buying Simulation 4th Edition and Perry's Department Store: A Buying Simulation STUDIO Access Card.

Product Details

ISBN-13:	9781501395307
Publisher:	Bloomsbury Academic
Publication date:	01/29/2015
Edition description:	New Edition
Product dimensions:	8.50(w) x 10.90(h) x 0.30(d)

About the Author

Karen M. Videtic is a Professor in the Department of Fashion Design and Merchandising at Virginia Commonwealth University, USA, where she has taught has taught retail buying, fashion merchandising, retail entrepreneurship, management, and fashion promotions since 1984.

Cynthia W. Steele is Creative Director for C & F Enterprises/ Gallerie II, USA, where she is responsible for trend and design direction for the company. Formerly an Assistant Professor in the Department of Fashion at Virginia Commonwealth University, USA, she has taught courses in apparel industry, retail buying, merchandising, trends and fashion promotion.

Table of Contents

Preface
Introduction: Perry's Background Information and How to Use this Simulation
Chapter 1: Step 1: Redefine Customer
Chapter 2: Step 2: Research Current Trends
Chapter 3: Step 3: Develop Buying Plan
Chapter 4: Step 4: Develop Stock Plans
Chapter 5: Step 5: Shop the Market
Chapter 6: Step 6: Plan Market Purchases
Chapter 7: Step 7: Negotiating Profitability
Chapter 8: Step 8: Examine Income Statement
Chapter 9: Buyer's Role in Product Development
Chapter 10: Career Opportunities in Retail Buying
Appendix A: Web Site Resources
Appendix B: Retailing Formulas