Persuasion: Theory and Research / Edition 2

by Daniel J. O'Keefe

Overview

This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O'Keefe includes a discussion of research on the production of persuasive messages as well as more traditional research on the study of message effects. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioral change, new material on persuasive campaigns, and updated research citations and examples.

Product Details

ISBN-13:	9780761922001
Publisher:	SAGE Publications
Publication date:	01/28/2002
Series:	Current Communication: An Advanced Text
Edition description:	Second Edition
Pages:	384
Product dimensions:	6.00(w) x 9.00(h) x 1.00(d)

About the Author

Daniel J. O’Keefe is the Owen L. Coon Professor in the Department of Communication Studies at Northwestern University. He received his Ph.D. from the University of Illinois at Urbana-Champaign and has been a faculty member at the University of Michigan, Pennsylvania State University, and the University of Illinois. He has received the National Communication Association’s Charles Woolbert Research Award, its Golden Anniversary Monograph Award, its Rhetorical and Communication Theory Division Distinguished Scholar Award, and its Health Communication Division Article of the Year Award, the International Communication Association’s Best Article Award and its Division 1 John E. Hunter Meta-Analysis Award, the International Society for the Study of Argumentation’s Distinguished Research Award, the American Forensic Association’s Daniel Rohrer Memorial Research Award, and teaching awards from Northwestern University, the University of Illinois, and the Central States Communication Association.

Table of Contents

Preface
1. Persuasion, Attitudes, and Actions
2. Functional Approaches to Attitude
3. Belief-Based Models of Attitude
4. Cognitive Dissonance Theory
5. Theories of Behavioral Intention
6. Elaboration Likelihood Model
7. The Study of Persuasive Effects
8. Source Factors
9. Message Factors
10. Receiver and Context Factors
References
Author Index
Subject Index
About the Author

Editorial Reviews

A textbook for a beginning graduate or advanced undergraduate course for students with some previous background in the social science theory and research concerning persuasive communication. No date is mentioned for the first edition, but chapters on social judgement theory and persuasive message production research have been dropped, and discussions of functional attitude views and the theory of planned behavior added. Annotation c. Book News, Inc., Portland, OR (booknews.com)