In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world'settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features expanded treatment of digital and social media; up-to-date research on theory and practice; an increased number of international cases; and new and expanded discussions of topics such as online influencers, disinformation and 'fake news,' deepfakes, message framing, normative influence, stigmatized language, and inoculation theory.
This is the ideal textbook for courses on persuasion in communication, psychology, advertising, and marketing programs. Instructors can also use the book’s downloadable test bank, instructor’s manual, and PowerPoint slides in preparing course material.
In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world'settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features expanded treatment of digital and social media; up-to-date research on theory and practice; an increased number of international cases; and new and expanded discussions of topics such as online influencers, disinformation and 'fake news,' deepfakes, message framing, normative influence, stigmatized language, and inoculation theory.
This is the ideal textbook for courses on persuasion in communication, psychology, advertising, and marketing programs. Instructors can also use the book’s downloadable test bank, instructor’s manual, and PowerPoint slides in preparing course material.
Persuasion: Social Influence and Compliance Gaining
500Persuasion: Social Influence and Compliance Gaining
500Paperback(7th ed.)
Product Details
ISBN-13: | 9780367528485 |
---|---|
Publisher: | Taylor & Francis |
Publication date: | 04/07/2022 |
Edition description: | 7th ed. |
Pages: | 500 |
Product dimensions: | 7.00(w) x 10.00(h) x (d) |