Persuasion: Social Influence and Compliance Gaining

Persuasion: Social Influence and Compliance Gaining

by Robert H Gass, John S Seiter


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Product Details

ISBN-13: 9780815358213
Publisher: Taylor & Francis
Publication date: 02/16/2018
Edition description: New
Pages: 470
Product dimensions: 7.50(w) x 10.00(h) x (d)

About the Author

Robert H. Gass is Professor Emeritus of Communication Studies at California State University, Fullerton, USA.

John S. Seiter is Professor in the Department of Languages, Philosophy, and Communication Studies at Utah State University, USA.

Table of Contents

Chapter 1: Why Study Persuasion?
Chapter 2: What Constitutes Persuasion?
Chapter 3: Attitudes and Consistency
Chapter 4: Credibility
Chapter 5: Communicator Characteristics and Persuasion
Chapter 6: Conformity and Influence in Groups
Chapter 7: Language and Persuasion
Chapter 8: Nonverbal Influence
Chapter 9: Structuring and Ordering Persuasive Messages
Chapter 10: Compliance Gaining
Chapter 11: Sequential Persuasion
Chapter 12: Deception
Chapter 13: Motivational Appeals
Chapter 14: Visual Persuasion
Chapter 15: Esoteric Forms of Persuasion
Chapter 16: The Ethics of Persuasion

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