Photographer's Market Guide to Building Your Photography Business

by Vik Orenstein

Overview

Transforming your passion into a profitable business can be a challenge. Accomplished photographer Vik Orenstein provides the answers you need to build a successful photography business and turn your dreams into reality. Inside Photographer's Market Guide to Building Your Photography Business, Orenstein combines big-picture thinking with friendly, practical advice on business basics, including: 

• Carving out a niche
• Creating a marketing plan
• Pricing your work
• Building a clientele
• Networking
• Sustaining the creative fire

Also included are self-contained chapters devoted to specialty markets such as wedding, commercial, and nature photography. You'll find insightful interviews with industry experts as well as 20 assignments to inspire your business brain and recharge your creative batteries.

Product Details

ISBN-13:	9781582972640
Publisher:	Penguin Publishing Group
Publication date:	04/26/2004
Edition description:	First Edition
Pages:	320
Sales rank:	938,673
Product dimensions:	7.00(w) x 9.00(h) x 0.81(d)

About the Author

A photographer, author and teacher, Vik Orenstein has owned and operated Kidcapers Portraits and Tiny Acorn Portrait Studio for twenty years. She has shot for such commercial clients as Nikon, Pentax, Microsoft, and 3M. She teaches the art of photography online at betterphoto.com. Her Websites include: vikorensteinphotography.com, www.vikskidcapers.com, and www.omgphotography.com.

Table of Contents

Chapter 1 What It Means to Be a Photographer 1

Chapter 2 You Are Here 25

Chapter 3 Learning Your Craft 62

Chapter 4 Digital Technology 76

Chapter 5 Finding Your Niche 89

Chapter 6 Specialties 105

Chapter 7 Networking With Other Photographers 121

Chapter 8 The Business Plan: Your Blueprint for Success 129

Chapter 9 Breaking In: Starting a New Business 143

Chapter 10 Breaking Out: Bringing New Life to an Old Business 179

Chapter 11 Breaking Away; Exploring New Niches 198

Chapter 12 Calculator Magic: Pricing Your Work 211

Chapter 13 Maintaining and Showcasing Your Body of Work 225

Chapter 14 Marketing Made Simple 238

Chapter 15 The Secrets to Sales 249

Chapter 16 Public Relations 267

Chapter 17 Accountant Jokes: Building Your Financial Team 275

Chapter 18 Lawyer Jokes: Legal Issues 283

Chapter 19 The Life Cycle of a Small Business 292

Chapter 20 Summary 300

Appendix A Resources 318

Appendix B Glossary 332

Copyright Index 339

Index 341