Play and Pay
Student-athletes are an integral part of all universities successes during their time as a student. However, once they graduate they are often asked to financially contribute back to their alma mater in a variety of ways. This work takes a closer look at how former student-athletes at the University of North Carolina financially contributed to university and departmental fundraising efforts, and to athletics specifically, and why they give in such a manner. Strategies will be discussed to improve communication and fundraising efforts with this group, as a strong relationship between universities and former student-athletes is beneficial to all parties involved.
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Play and Pay
Student-athletes are an integral part of all universities successes during their time as a student. However, once they graduate they are often asked to financially contribute back to their alma mater in a variety of ways. This work takes a closer look at how former student-athletes at the University of North Carolina financially contributed to university and departmental fundraising efforts, and to athletics specifically, and why they give in such a manner. Strategies will be discussed to improve communication and fundraising efforts with this group, as a strong relationship between universities and former student-athletes is beneficial to all parties involved.
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Product Details
| ISBN-13: | 9783639102765 |
|---|---|
| Publisher: | VDM Verlag |
| Publication date: | 12/21/2008 |
| Pages: | 84 |
| Product dimensions: | 6.00(w) x 9.00(h) x 0.17(d) |
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