Polling and the Public helps readers become savvy consumers of public opinion polls, offering solid grounding on how the media cover them, their use in campaigns and elections, and their interpretation. This trusted, brief guide by Herb Asher also provides a non-technical explanation of the methodology of polling so that students become informed participants in political discourse. Fully updated with new data and scholarship, the Ninth Edition examines recent elections and the use and misuse of polls in campaigns, and delivers new coverage of web-based and smartphone polling.
|Edition description:||Ninth Edition|
|Product dimensions:||6.00(w) x 8.90(h) x 0.50(d)|
About the Author
Dr. Herb Asher is professor emeritus of political science at The Ohio State University and counselor to the university president. He previously served as special assistant to the university president for government relations and founding director of the John Glenn Institute for Public Service and Public Policy. He is frequently called upon as an expert political analyst by local and national media.Dr. Asher earned his degrees at Bucknell University (B.S. Mathematics) and the University of Michigan (M.A. & PH.D. in political science). Dr. Asher serves as faculty adviser to several student organizations, including the Undergraduate Student Government, the College Democrats, and two fraternities. He also serves on the Executive Committee and Board of Trustees of Hillel and formerly served as faculty adviser to the College Republicans.Dr. Asher is a former member and chair of the Ohio Ethics Commission and a member of the Mid-Ohio Regional Planning Commission. He is a member of the Board of Trustees of Community Research Partners, a former member of the Board of Trustees of the Columbus Metropolitan Club, and former president of the Ohio State University Faculty Club.
Table of Contents
PrefaceChapter 1: Polling and the Public The Importance of Polls The Pervasiveness of Polls Commissioned Polls FRUGging, SUGging, and Pseudopolls The Citizen as a Consumer of Polls Citizens' Views of Polls Polling and Democracy ExercisesChapter 2: The Problem of Nonattitudes An Example of Nonattitudes The Use of Screening Questions Nonattitudes and the Middle Position in Survey Questions Response Instability and Nonattitudes Implications for Democracy and Public Policy Conclusion ExercisesChapter 3: Wording and Context of Questions Question Wording Question Order and Context Order, Context, and Visual Effects in Self-Administered Surveys An Extended Example Conclusion ExercisesChapter 4: Sampling Techniques Nonprobability Sampling Sampling Designs Sample Size and Sampling Error Total Versus Actual Sample Size Response Rates Weighting the Sample Two Extended Examples Conclusion ExercisesChapter 5: Interviewing and Data Collection Procedures Methods of Collecting Polling Information Interviewer Effects in Public Opinion Polling Internet Polling Conclusion ExercisesChapter 6: The Media and the Polls Standards for Reporting Results Substantive Interpretation of Polls Media, Polls, and the News Reporting Emphasis Conclusion ExercisesChapter 7: Polls and Elections Sponsors of Election Polls Types of Election Polls Uses of Polls by Candidates Polls in the Presidential Selection Process When and Why Election Predictions Are Wrong How Preelection Polls Affect Voters Conclusion ExercisesChapter 8: Analyzing and Interpreting Polls Choosing Items to Analyze Examining Trends with Polling Data Examining Subsets of Respondents Interpreting Poll Results When Polls Conflict and When Polls Surprise: Some Final Thoughts ExercisesChapter 9: Polling and Democracy How to Evaluate Polls: A Summary Polls and Their Effect on the Political System Conclusion ExerciseWebsitesReferencesIndex