Power and Persuasion in Media and Advertising

by Susan Brophy Down

Overview

How susceptible are you to tactics of subtle encouragement or even outright manipulation used by media and advertising? Your tastes and opinions are targeted and shaped from an early age. This book offers an eye-opening introduction to how marketing and advertising work to convince consumers to buy products or believe in certain ideas. Learn how to identify persuasive tactics and determine whether marketing is truthful and believable.

Product Details

ISBN-13:	9780778745440
Publisher:	Crabtree Publishing Company
Publication date:	02/28/2018
Series:	Why Does Media Literacy Matter? Series
Pages:	48
Sales rank:	683,436
Product dimensions:	7.25(w) x 9.25(h) x (d)
Age Range:	11 - 14 Years

Table of Contents

Introduction Ada All Around Us 4

Chapter 1 You, the Consumer 8

Chapter 2 Creating Advertising 16

Chapter 3 Targeting You 26

Chapter 4 Ethical Ada? 38

Bibliography 44

Learning More 46

Glossary 47

Index and About the Author 48