Power Presenter, The: Techniques, Style, and Strategy to Be Suasive

by Jerry Weissman

Overview

Present with Power, Poise, and Confidence—-In Any Environment, Live or Virtual



To succeed, leaders must deliver powerful presentations at every opportunity: speeches, fireside chats, briefings, pitches, virtual meetings, videoconferences, podcasts, and beyond. Whether you are in front of a live audience or a webcam, the way you present yourself verbally and non-verbally is crucial to your success. Top presentation coach Jerry Weissman gives you the same battle-tested techniques, styles, and strategies he has provided to senior executives at thousands of companies. His proven methodology has enabled presenters to attract investors, sell products, propose partnerships, and get high-stakes projects approved. You will follow a step-by-step plan to shape your content, control your nerves, master your body language, integrate your graphics with your delivery, and much more.

The Power Presenter is packed with proven techniques, practical tools, and case studies of famous power presenters — including many business leaders new to this edition. It will help you engage any audience from start to finish and deliver persuasive presentations when it counts most.



Part of the Jerry Weissman Presentation Trilogy!


Also look for updated Third Editions of:

• Presenting to Win: The Art of Telling Your Story and Designing Your Slides
• In the Line of Fire: How to Handle Tough Questions...When it Counts

Product Details

ISBN-13:	9780136933748
Publisher:	Pearson Education
Publication date:	12/08/2020
Edition description:	2nd ed.
Pages:	240
Product dimensions:	5.90(w) x 8.90(h) x 0.70(d)

About the Author

Jerry Weissman is the founder and president of Suasive, Inc., formerly Power Presentations, Ltd. Weissman began his career as a staff producer-director of public affairs and news programs at CBS TV in New York, where he learned the skills to master the building blocks of every presentation: a clear, compelling story, well-designed graphics, natural delivery, and the art of Q&A. In 1988, Weissman brought these skills to Silicon Valley. In short order, he established himself as the coach for Silicon Valley CEOs developing their IPO roadshows by teaching them to tell their business stories through the eyes of their investors. In doing so, he helped their companies raise hundreds of billions of dollars. After amassing an elite client list of IPOs, he soon widened his focus to coaching public and privately held companies to develop and deliver all types of business presentations. Today his methodology has helped thousands of companies on every continent deliver high-stakes presentations with clarity, confidence, and maximum persuasion.


In addition to this book, Weissman is the author of four other books on presentations and public speaking: Presenting to Win: The Art of Telling Your Story and Designing Your Slides; In the Line of Fire: How to Handle Tough Questions; Presentations in Action; and Winning Strategies for Power Presentations, all Pearson publications.

Table of Contents

Foreword to the Second Edition xvii

Preface: Show Me the Money xxi

Introduction: The Deer in the Headlights xxvii

Fight-or-Flight xxvii

Adrenaline Rush Remedies xxviii

The Mental Method xxix

Book Conventions xxx

Chapter One: Actions Speak Louder Than Words 1

Audience Advocacy 1

The Power of the Visual 3

Chapter Two: Creating Empathy with Your Audience 11

Empathy 11

The Science of Empathy 12

The Effectiveness Matrix 15

Chapter Three: The Butterflies in Your Stomach 23

Fight-or-Flight: Internal Dynamics 23

Fight-or-Flight: External Dynamics 26

Presenter Behavior/Audience Perception 29

The Yikes! Moment 30

Chapter Four: The Quest for Content 31

Slides 32

Script 33

Teleprompter (Also Known as Autocue) 34

Comfort Monitors 35

Advanced Technology 36

Five Simple Steps to Develop Your Story 37

Chapter Five: The Mental Method 45

Concentration 45

The Mind–Body Connection 46

The Mental Method 49

Delivering Your Message 59

Chapter Six: The Learning Process 61

Change 61

The Four Stages of Learning 62

Comfort Zone Paradox 63

Repetition over Time 65

The Yikes! Moment 68

The Suasive Master Skills Cycle 69

Chapter Seven: Speak with Your Body Language 71

The Historic Kennedy–Nixon Debate 71

External Factors/Audience Perception 76

Visual Dynamics 77

Vocal Dynamics 92

Putting It All Together 96

Chapter Eight: Control Your Cadence: The Phrase 99

Cadence 99

Complete the Arc 100

Rising/Falling Inflection 102

Complete the Arc in Action 107

Chapter Nine: Control Your Cadence: The Pause 111

Unwords 112

Ten Benefits of the Pause 120

Speak Only to Eyes 120

Phrase & Pause 122

Cadence Summary 124

Chapter Ten: Tools of the Trade 127

Position 127

The Presentation Checklist 130

Putting It All Together 133

Chapter Eleven: SlideSynchronization 135

Design/Delivery Balance 135

The Suasive Meta Design Concepts 138

Seven Steps of Slide Sync Delivery 141

Slide Sync Delivery in Action 148

Chapter Twelve: SlideSync Narrative 149

Describe 149

Narrative Continuity 154

Three Simple Steps of Continuity 155

Putting It All Together 156

Chapter Thirteen: Masters of the Game 157

The Great Communicator 157

Sir Winston Churchill 160

President John F. Kennedy 161

Reverend Martin Luther King, Jr. 162

Reverend Billy Graham 163

The Great Communicator Redux 165

The Great Orators: Conversation and Empathy 167

Coda: Ending with the Beginning 169

Endnotes 173

Appendix A: Video Links 187

Acknowledgments 193

About the Author 195

Index 197