Practical Content Strategy & Marketing: The Content Strategy Certification Course Student Guidebook:

Practical Content Strategy & Marketing: The Content Strategy Certification Course Student Guidebook:


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Finally: a real-life, practical industry guide on content strategy and marketing. For the first time in the industry, Practical Content Strategy & Marketing lays out the "hows" of content marketing and strategy, step-by-step. Each section has written exercises built to solidify what you're reading and learning--you'll be able to fill these out with a pen. Don't be afraid to mark up this book! Why is this book different? You're not going to find corporate, birds-eye, mumbo-jumbo fluff in this content marketing guide. Quite the opposite. The author, Julia McCoy, won her way to the top (awarded as the top 33rd content marketer in 2016) the hard-knocks way. She dropped out of college and built a content agency, Express Writers, on nothing but $75 and the tenacity to go and follow her dream and see it through. Five years later, Julia's business has served over 5,000 clients and employs over 40 team members, and her content consistently ranks at the top of Google and among the highest-shared for guest publications. Julia has fully relied on her practical, hands-on content marketing approach that has ended up bringing her 99% of the clients her agency currently works with. With Julia as your guide, learn the principles behind six key cores of content marketing:
  • Module 1: Core Foundations of an ROI-Based Content Strategy
  • Module 2: Audience Persona Discovery, Sales Funnel Content Mapping, & Style Guidelines
  • Module 3: Understanding Keywords, SEO Opportunities, & Creating Keyword Reports
  • Module 4: How to Build Content Cores (Your Content House) for an Authority Presence Online
  • Module 5: Practical Content Creation (Your Site & Guest Blogging)
  • Module 6: Content Promotion, Setting a Budget, Preparing Your Editorial Calendar & Maintenance

Product Details

ISBN-13: 9781978318281
Publisher: Julia McCoy
Publication date: 11/28/2017
Pages: 366
Sales rank: 1,099,226
Product dimensions: 7.00(w) x 10.00(h) x 0.76(d)

About the Author

Practical Content Strategy & Marketing is a field guide for the smartest content marketers who know that strategy is the key to thriving in our world of new marketing through content. Julia McCoy, author, is a serial content marketer and bestselling author. A dedicated self-starter since an early age, by age 13, she'd written a 200-page book and taught herself internet marketing. At 19, Julia dropped out of college and a nursing degree to follow her passion, teach herself online writing, and start her agency, Express Writers. Within two years, it grew by 400%, and today, Julia’s agency serves over 5,000 clients. Julia is the creator of The Practical Content Strategy Certification Course, author of two books, and hosts the Write Podcast and Twitter Chat #ContentWritingChat. Bonus: leading business marketing expert Mark Schaefer joins Julia to write the foreword, and guests Sujan Patel, Michele Linn, Steve Rayson and other experts appear in guest lessons throughout the book.

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