Learn the secret to launching new communities and phases with maximum results!
Stop leaving your new community grand openings to chance. Updated and revised with over 25 percent more pages of results-driven strategy.
In this fantastic resource, you'll learn:
- How to manufacture urgency and momentum—regardless of product, price point, or location
- A detailed overview of the PreSale Without Fail process
- Proven ways to explode your sales on day one and beyond
- A breakdown of each important step from beginning to end
- Common mistakes in new community launches and how to avoid them
- Specific marketing plans customizable to your community
|Publisher:||Writers of the Round Table Press|
|Product dimensions:||6.00(w) x 9.00(h) x 0.19(d)|
About the Author
During his two years with NVR, a top-five home builder, Kevin had full responsibility for all aspects of two home-building divisions in the Pittsburgh MSA, with revenues over $125 million. While at Heartland Homes, Kevin's management helped to grow sales by 15-20 percent each year during the downturn from 2008 to 2012, while simultaneously shrinking the marketing budget by over $1.5 million dollars.
Kevin's extensive background and time spent in the trenches allows him to uniquely connect with the challenges you face in any real estate market. Whether it's launching new communities, increasing online lead volume or conversion, improving your customer's experience, lowering marketing costs, helping with web design, and so much more, he has a strategy for success. Kevin speaks regularly at the International Builder's Show and Pacific Coast Builder's Conference, as well as select local home-building associations and home-building companies looking to gain an edge over the competition. He is also the co-host (along with Andrew Peek) of the Market Proof Marketing podcast (www.MarketProofMarketing.com), the industry leading weekly show for the latest digital marketing insights and special guest interviews.
You can reach Kevin at Kevin@DoYouConvert.com.
Table of Contents
Background and Overview 1
Timeline Overview 19
In-Depth by Phase 23
Further Resources 51
Real Stories from the Real World 69