PreSale Without Fail: The Secret to Launching New Communities with Maximum Results

by Kevin Oakley

Overview

Learn the secret to launching new communities and phases with maximum results!

Stop leaving your new community grand openings to chance. Updated and revised with over 25 percent more pages of results-driven strategy.

In this fantastic resource, you'll learn:

• How to manufacture urgency and momentum—regardless of product, price point, or location
• A detailed overview of the PreSale Without Fail process
• Proven ways to explode your sales on day one and beyond
• A breakdown of each important step from beginning to end
• Common mistakes in new community launches and how to avoid them
• Specific marketing plans customizable to your community

Product Details

ISBN-13:	9781610660716
Publisher:	Writers of the Round Table Press
Publication date:	08/22/2018
Pages:	90
Product dimensions:	6.00(w) x 9.00(h) x 0.19(d)

About the Author

Kevin Oakley has over fifteen years of experience running mar­keting and sales operations for home builders of all shapes, sizes, and areas of expertise. Kevin has worked for two different multi-billion-dollar revenue builders (NVR and Maronda Homes) and for a private family-owned builder (Heartland Homes). In 2018, he was also named to Professional Builder magazine's "40 Under 40" list for his leadership and contribution to the industry at large. During his two years with NVR, a top-five home builder, Kevin had full responsibility for all aspects of two home-building divisions in the Pittsburgh MSA, with revenues over $125 million. While at Heartland Homes, Kevin's management helped to grow sales by 15-20 percent each year during the downturn from 2008 to 2012, while simultaneously shrinking the marketing budget by over $1.5 million dollars. Kevin's extensive background and time spent in the trenches allows him to uniquely connect with the challenges you face in any real estate market. Whether it's launching new communities, increasing online lead volume or conversion, improving your customer's experience, lowering marketing costs, helping with web design, and so much more, he has a strategy for success. Kevin speaks regularly at the International Builder's Show and Pacific Coast Builder's Conference, as well as select local home-building associations and home-building companies looking to gain an edge over the competition. He is also the co-host (along with Andrew Peek) of the Market Proof Marketing podcast (www.MarketProofMarketing.com), the industry leading weekly show for the latest digital marketing insights and special guest interviews. You can reach Kevin at [e-mail].

Table of Contents

Background and Overview 1

Timeline Overview 19

In-Depth by Phase 23

Further Resources 51

FAQs 65

Real Stories from the Real World 69

Editorial Reviews

“Kevin is the original. He demystifies the pre-sales process and makes it easy for any builder to boost profits and create momentum in new community launches far beyond where they typically would be. It isn’t theory, but something he did as builder himself that was created out of necessity during the Great Recession that has immense value in any market.”

Mike Lyon

Do You Convert

“Kevin is a gem in the homebuilding industry—he really ‘gets’ marketing, people, and technology. Then he combines all those elements into processes that consistently work!”

Dave Clements

CEO of Lasso CRM

“No one is more provocative or passionate about marketing new homes than Kevin Oakley. ... Kevin has captured a simple formula that he manages to teach in a remarkably enchanting way. Learn the lessons, and you’ll become a more successful marketer.”

Myers Barnes, MIRM

Myers Barnes Associates, Inc.

From the Publisher