Professional and Personal Branding from Scratch: Historical Recipes for Winning a Brand New Power Game

by David Strutton, Kenneth Thompson

Overview

Professional Branding, from Scratch delivers difference-making value for soon-to begin professionals, soon-to-retire professionals, and people performing at any professional stage in-between. The professional branding principles and insights presented below are universal in nature. These principles and insights, if acted upon, will boost the success prospects of any professional seeking to identify socially responsible ways to accumulate more power and to exercise greater persuasiveness.

Product Details

ISBN-13:	9781524913380
Publisher:	Kendall/Hunt Publishing Company
Publication date:	12/22/2016
Edition description:	New Edition
Pages:	262
Product dimensions:	6.00(w) x 9.00(h) x 0.60(d)

Table of Contents

Introduction

Preface: A Problem: Once Fertile Fields are Currently Withering

PART I: Key Ingredients

Chapter 1: Setting Your Table

Chapter 2: Can You Handle the Truth?

Chapter 3: Professional Brands, Described

Chapter 4: Creating Ethical Brands

PART II: Essential Recipes

Chapter 5: Managing Brands, Professional and Otherwise

Chapter 6: Planning to Develop a Powerful Brand

Chapter 7: Building Your Brand One Impression at a Time

Chapter 8: Power Rules: Growing the Power and

Persuasiveness of Your Brand

Chapter 9: Developing Your Brand’s Creativity

Chapter 10: Exploiting Paralanguage

Chapter 11: Communicating More Powerfully

PART III: Keeping Your Brand Fresh

Chapter 12: Once Your Story Is Told: Renewing Brand Vitality