Proofiness: How You're Being Fooled by the Numbers

Proofiness: How You're Being Fooled by the Numbers

by Charles Seife
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Proofiness: How You're Being Fooled by the Numbers by Charles Seife

From the author of Zero, comes this "admirable salvo against quantitative bamboozlement by the media and the government" (The Boston Globe)

In Zero, Charles Seife presented readers with a thrilling account of the strangest number known to humankind. Now he shows readers how the power of skewed metrics-or "proofiness"- is being used to alter perception in both amusing and dangerous ways. Proofiness is behind such bizarre stories as a mathematical formula for the perfect butt and sprinters who can run faster than the speed of sound. But proofiness also has a dark side: bogus mathematical formulas used to undermine our democracy-subverting our justice system, fixing elections, and swaying public opinion with lies. By doing the real math, Seife elegantly and good-humoredly scrutinizes our growing obsession with metrics while exposing those who misuse them.

Product Details

ISBN-13: 9780143120070
Publisher: Penguin Publishing Group
Publication date: 09/27/2011
Pages: 320
Sales rank: 504,261
Product dimensions: 5.30(w) x 7.90(h) x 0.80(d)
Age Range: 18 Years

About the Author

Charles Seife is the author of five previous books, including Proofiness and Zero, which won the PEN/Martha Albrand Award for first nonfiction and was a New York Times notable book. He has written for a wide variety of publications, including The New York Times, Wired, New Scientist, Science, Scientific American, and The Economist. He is a professor of journalism at New York University and lives in New York City.

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