What is the alt-right? What do they believe, and how did they take center stage in the American social and political consciousness?
From a loose movement that lurked in the shadows in the early 2000s, the alt-right has achieved a level of visibility that has allowed it to expand significantly throughout America’s cultural, political, and digital landscapes. Racist, sexist, and homophobic beliefs that were previously unspeakable have become commonplace, normalized, and accepted—endangering American democracy and society as a whole. Yet in order to dismantle the destructive movement that has invaded our public consciousness, we must first understand the core beliefs that drive the alt-right.
To help guide us through the contemporary moment, historian Alexandra Minna Stern excavates the alt-right memes and tropes that have erupted online and explores the alt-right’s central texts, narratives, constructs, and insider language. She digs to the root of the alt-right’s motivations: their deep-seated fear of an oncoming “white genocide” that can only be remedied through swift and aggressive action to reclaim white power. As the group makes concerted efforts to cast off the vestiges of neo-Nazism and normalize their appearance and their beliefs, the alt-right and their ideas can be hard to recognize. Through careful analysis, Stern brings awareness to the underlying concepts that guide the alt-right and animate its overlapping forms of racism, xenophobia, transphobia, and anti-egalitarianism. She explains the key ideas of “red-pilling,” strategic trolling, gender essentialism, and the alt-right’s ultimate fantasy: a future where minorities have been removed and “cleansed” from the body politic and a white ethnostate is established in the United States. By unearthing the hidden mechanisms that power white nationalism, Stern reveals just how pervasive this movement truly is.
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About the Author
Alexandra Minna Stern is the author of the award-winning Eugenic Nation: Faults and Frontiers of Better Breeding in Modern America and Telling Genes: The Story of Genetic Counseling in America. She has contributed her insight into eugenics, ethnicity, and social movements to dozens of scholarly essays and interviews. Stern is the Carroll Smith-Rosenberg Collegiate Professor of American Culture, History, and Women’s Studies at the University of Michigan, where she leads the acclaimed Sterilization and Social Justice Lab. Connect with her on her website minnastern.com.
Table of Contents
The New and Old of White Nationalism
Red Pills for the Masses: Metapolitical Awakenings
Back to the Future: Reactionary Timescapes
Whitopia: Ethnostate Dreamin’
Cat Ladies, Wolves, and Lobsters: A Menagerie of Biological Essentialism
Living the TradLife: Babies, Butter, and the Vanishing of Bre Faucheux
Normalizing Nationalism: Alt-Right Creep
Decoding and Derailing White Nationalist Discourse