This volume introduces readers to the theoretical assumptions of psychophysiology as well as the operational details of collecting psychophysiological data. In addition to discussing specific measures, it includes brief reviews of recent experiments that have used psychophysiological measures to study how the brain processes media. It will serve as a valuable reference for media researchers utilizing these methodologies, or for other researchers needing to understand the theories, history, and methods of psychophysiological research.
This volume introduces readers to the theoretical assumptions of psychophysiology as well as the operational details of collecting psychophysiological data. In addition to discussing specific measures, it includes brief reviews of recent experiments that have used psychophysiological measures to study how the brain processes media. It will serve as a valuable reference for media researchers utilizing these methodologies, or for other researchers needing to understand the theories, history, and methods of psychophysiological research.

Psychophysiological Measurement and Meaning: Cognitive and Emotional Processing of Media
310
Psychophysiological Measurement and Meaning: Cognitive and Emotional Processing of Media
310Paperback(New Edition)
Product Details
ISBN-13: | 9780415994149 |
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Publisher: | Taylor & Francis |
Publication date: | 08/29/2011 |
Series: | Routledge Communication Series |
Edition description: | New Edition |
Pages: | 310 |
Product dimensions: | 5.90(w) x 8.90(h) x 0.70(d) |