Pub. Date:
Taylor & Francis
Psychophysiological Measurement and Meaning: Cognitive and Emotional Processing of Media / Edition 1

Psychophysiological Measurement and Meaning: Cognitive and Emotional Processing of Media / Edition 1

by Robert F. Potter, Paul Bolls


View All Available Formats & Editions
Current price is , Original price is $55.95. You
Select a Purchase Option (New Edition)
  • purchase options
  • purchase options

Product Details

ISBN-13: 9780415994149
Publisher: Taylor & Francis
Publication date: 09/14/2011
Series: Routledge Communication Series
Edition description: New Edition
Pages: 310
Product dimensions: 5.90(w) x 8.90(h) x 0.70(d)

About the Author

Robert F. Potter (Ph.D. Indiana University) is Associate Professor of Telecommunications at Indiana University, Bloomington. He is a member of Core Faculty-Cognitive Science Program and Director of the Institute for Communication Research. His research focuses on the impact of auditory elements on information processing of media, psychophysiological measures as indicators of cognitive and emotional responses to media, and the concept of advertising clutter and its influence on information processing. Additional information about Potter’s work can be found at

Paul D. Bolls (Ph.D. Indiana University) is co-director of the PRIME Lab and an associate professor of strategic communication at the Missouri School of Journalism. He conducts media psychophysiology research with a specific focus on examining mental processing of public health messages. He has been involved in building and running media psychophysiology labs for the past 15 years, having worked in labs at Indiana University, University of Missouri, and Washington State University.

Table of Contents

1. Psychophysiology in the Context of Media Processes and Effects Research

2. Psychophysiology—Theoretical Assumptions and a History of the Field

3. Key Terms and Concepts in Psychophysiology

4. Psychophysiological Measures of Cognitive Processing of Media

5. Psychophysiological Measures of Emotional Processing of Media

6. Emerging Psychophysiological Measures for Media Research

7. Connecting Psychophysiology to Other Measures of Mediated Message Processing     

8. On Your Own: Setting up a Media Psychophysiology Lab and Conducting Experiments 

9. Psychophysiological Measures and Meaning: Implications of Current Research and a Peek at the Future


Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews