Public Relations

by Chiara Valentini (Editor)

Overview

What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provides an up-to-date overview of one of the most contested communication professions. The volume is structured to take readers on a journey to explore both the profession and the discipline of public relations. It introduces key concepts, models, and theories, as well as new theorizing efforts undertaken in recent years. Bringing together scholars from various parts of the world and from very different theoretical and disciplinary traditions, this handbook presents readers with a great diversity of perspectives in the field.

Product Details

ISBN-13:	9783110552294
Publisher:	De Gruyter
Publication date:	02/08/2021
Series:	Handbooks of Communication Science , #27
Pages:	656
Product dimensions:	6.69(w) x 9.45(h) x (d)
Age Range:	18 Years

About the Author

Chiara Valentini, University of Jyväskylä, Finland

Table of Contents

Preface to Handbooks of Communication Science series v

Acknowledgments ix

Introduction

1 Public relations and social influence: Understanding the roots of a contested profession Chiara Valentini 3

Part I Public Relations: History, Identity and Practice

2 Public relations origins and evolution: A global perspective Natalia Rodríguez-Salcedo Tom Watson 23

3 Women in public relations: A feminist perspective Elizabeth L. Toth Linda Aldoory 45

4 Public relations and the problems of professional identity Johanna Fawkes 61

5 Public relations as a reflective practice Betteke van Ruler 83

6 Public relations and legitimacy Jennifer Bartlett Bree Hurst 107

7 Public relations, power and control C. Kay Weaver 123

Part II Core Functions of Public Relations

8 Public relations as media relations Katerina Tsetsura 141

9 Public relations and social media Michael Etter Peter Winkler Thomas Pleil 159

10 Public relations as image and reputation management Grazia Murtarelli Stefania Romenti Craig E. Carroll 175

11 Strategic crisis management: State of the field, challenges and opportunities Audra Diers-Lawson Augustine Pang 195

12 Public relations for stakeholder and societal engagement Sherry J. Holladay Elina R. Tachkova 217

13 Social advocacy and public relations: Building communitas in the public sphere Gareth T. Williams Erich J. Sommerfeldt 233

14 Public relations measurement and evaluation Jim Macnamara 249

Part III Theories of Public Relations

15 The four models of public relations and their research legacy James E. Grunig Jeong-Nam Kim 277

16 The Excellence Theory - origins, contribution and critique Chun-Ju Flora Hung-Baesecke Yi-Ru Regina Chen Lan Ni 313

17 Personal influence in public relations Krishnamurthy Sriramesh Jolene Fisher 335

18 Rhetorical theory of public relations Robert L. Heath Damion Waymer Øyvind Ihlen 361

19 Contingency theory of strategic conflict management: Explicating a "grand" theory of public relations Augustine Pang Yan Jin Glen T. Cameron 381

20 Global public relations: Multi-paradigmatic perspectives, key approaches and future directions Suwichit (Sean) Chaidaroon Jenny Zhengye Hou 399

21 Relationship management: Status and theory John A. Ledingham 415

22 Extending the boundaries of public relations through community-building and organic theories Marina Vujnovic Dean Kruckeberg Kenneth Starck 433

23 Dialogic theory Anne Lane 451

24 A conceptual genealogy of the situational theory of problem solving: Reconceptualizing communication for strategic behavioral communication management Jeong-Nam Kim Lisa Tam Myoung-Gi Chon 471

Part IV Recent Theorizing in Public Relations

25 The strategic application of social capital theory in public relations Vincent Hazleton Emilie Tydings 489

26 Ideas of public relations in the light of Scandinavian institutionalism Magnus Frederiksson Sara Ivarsson Josef Pallas 509

27 Public relations and Actor-Network Theory Ian Somerville 525

28 Public relations and expectation theory: Introducing Relationship Expectation Theory (RET) for public relations Laura Olkkonen Vilma Luoma-aho 541

29 Public relations and cultural theories Patricia A. Curtin 563

30 Ethical theories and public relations: Global issues and challenges Shannon A. Bowen Nandini Bhalla 581

Afterwords

31 Critical reflections on the field Clea Bourne Lee Edwards 601

32 Mapping public relations theory: Concluding reflections and future directions Chiara Valentini 615

Contributors to this volume 629

Index 639