Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different

Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different

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Overview

An unconventional business book for the rebels and misfits—the Rare Breeds—who don’t fit the traditional mold, offering an approach that’s anything but business as usual.

“Brazen rant!” — Seth Godin, New York Times bestselling author of This is Marketing and What to Do When It’s Your Turn

In every job you’ve ever had, you’ve been judged, labeled, and made to feel like an outsider. Defiant. Dangerous. Different. A real pain-in-the-ass.The message?

To be successful, you’ve got to fundamentally change.

But what if — instead of conforming — you learned how to punch society’s codes in the nose, run like a hooligan through the corridors of entrenched power, and succeed — not by grinding down your prickly parts, but by going all-in on who you really are?

“A guide for strategic rebellion.” — Mark Levy, founder of Levy Innovation and creator of Your Big Sexy Idea®

Meet Sunny Bonnell and Ashleigh Hansberger, award-winning global brand consultants, founders of Motto. In this book, you’ll come face-to-face with seven controversial virtues that are typically seen as ladder-burning, career-ending personality traits that – convention says — keep mavericks, oddballs, and visionaries like you from getting along, getting buy-in, and getting ahead.

“A beautiful reminder that you are not alone.” — Charlamagne Tha God, New York Times bestselling author of Black Privilege

Sunny and Ashleigh provide singular insight into how you can flip the script and turn your so-called “vices” into your virtues, transforming your most “undesirable” flaws into the high-octane fuel of your success.

Product Details

ISBN-13: 9780062856937
Publisher: HarperCollins Publishers
Publication date: 09/03/2019
Pages: 320
Sales rank: 624,201
Product dimensions: 6.30(w) x 8.90(h) x 1.20(d)

About the Author

SUNNY BONNELL and ASHLEIGH HANSBERGER are the award-winning founders of Motto, one of the top branding and digital agencies for rule breakers and game changers. They’ve been featured on CBS News and Fox Business and in Entrepreneur, American Express, Chicago Tribune, Forbes, Inc., Huffington Post, the Wall Street Journal, and elsewhere. Between the two of them, they are members of the Young Entrepreneur Council, and have graced lists such as GDUSA’s Top 25 People to Watch and Inc. 30 Under 30, America’s Coolest Young Entrepreneurs. Visit them at ThisIsRareBreed.com.

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