Anyone who makes the bold decision to put their ideas out into the world wants to reach as many people as possible. Unfortunately, too many think it’s a question of numbers—the more people you can get in front of, the better. But true reach is about expanding your audience while making a meaningful and enduring difference that has a lasting impact.
Reach provides a clear and structured approach to creating a successful online presence that will create the biggest possible impact for any message. Becky Robinson shares a framework to cultivate followers that requires four commitments: value, consistency, endurance, and generosity. When you make these four commitments, you’ll deliver memorable content on a regular basis while keeping the long-term view in mind and being committed to helping and sharing with others.
Robinson offers guidance on having realistic expectations and meaningful goals, encouraging readers to reflect on what they want to accomplish and with whom they want to connect. Readers will also learn how to overcome discouragements, create and repurpose content, and focus on the everyday activities that will spread ideas.
This is a long-term process—one that doesn’t normally offer immediate results or guarantee the desired outcome. But, as Robinson reminds us, creating from a place of generosity can lead to benefits greater than you can imagine.
|5.40(w) x 8.40(h) x 0.60(d)
About the Author
Table of Contents
Foreword Whitney Johnson ix
Introduction: How Far Can You Reach? 1
Chapter 1 Evaluating Your Current Approach to Building Traction for Your Message 17
Chapter 2 What Do You Want to Be Known For? 34
Chapter 3 Creating Your Brand 43
Chapter 4 The Four Commitments 52
Chapter 5 The Reach Framework 71
Chapter 6 Your Permission-Based Email List 90
Chapter 7 Content, Your Flexible Asset 106
Chapter 8 Going beyond the Basics 122
Chapter 9 Writing a Book to Expand Your Reach 139
Chapter 10 Reach for Marginalized Voices 151
Conclusion: Reach as Far as Possible 165
Discussion Guide 171
Appendix: Planning a Launch Campaign 173
About the Author 210