Recruiting with Social Media: Social Media's Impact on Recruitment and HR

Recruiting with Social Media: Social Media's Impact on Recruitment and HR

by Raj Anand

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Product Details

ISBN-13: 9780132119870
Publisher: Pearson Education
Publication date: 08/03/2010
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 134
Sales rank: 950,419
File size: 2 MB

About the Author

Raj Anand is the winner of Europe's Young Entrepreneur 2007 by BusinessWeek, Digital Future 50 by Revolution Magazine (alongside founders of Twitter and Spotify), Courvoisier/The Observer Future 500 (2008), and a finalist of Sussex Entrepreneur 2008. At the age of 23, he started his first business in social media working with major corporations, the public sector, and start-ups. Raj attended Sussex University (Brighton, UK), School of Management at Cranfield University (Bedford, UK), and Indian Institute of Technology (Delhi, India).

In 2007, Raj developed Kwiqq, a social media software and strategy business that he developed from his research at the University of Sussex. During his time at the university, he worked with such customers as British Council, Oxford University Press, First Choice Holidays, and Eurostar. In September 2009, Raj exited Kwiqq to set up RajAnand.biz Limited, a social media and innovation consultancy, to extend his social media strategy offering to brands and organizations. In May 2010, Raj joined the Actualize Group (actualizegroup.com), based in Europe and Latin America, as its global innovation director. Actualize provides various end-to-end IT solution services to insurance, banking, telecom, and premium customers in other sectors.

Table of Contents

1 Setting the Scene

What Is the Shift, and How Is It Affecting Recruitment?

Evolution of Social Media

Rise of Social Networking

Recapping Social Media Tools

What Is Digital?

How Does Social Media Fit in Digital?

Video Social Media

Picture Social Media

Blogging and Social Media

Emerging Social Networking Tools

Social Media’s Role in Recruitment and HR

Sell More

Increase Awareness

Increase Efficiency

Decrease Costs

Summary

2 Understanding Social Media and Technology

Technologies and Platforms Making Waves

HTML

XML

RSS

JavaScript

Widgets

API

Integrating Social Media Campaign

Mobile Platforms

Value of Interaction

Using Email as an Application

Trendsetters and Successful Companies

Summary

3 Tracking, Measuring, and Understanding the Impact of Integrated Social

Media Campaigns

What to Track?

Twitter Measurement

Group Management

How to Measure It

Understanding Your Audience

Further Ways to Understand Your Audience

Google Analytics

Social Web Analysis

Introduction to the Concept of an Integrated Campaign

Challenges of Integrated Campaigns

Summary

4 Social Media’s Impact on Search and Advertising

Social Media and Maximizing Search Engine—Related Marketing

Google Approach

Understanding a Search Engine

Relevant Content Is King

Misleading Search Engines

Search Engines and Awareness on the Web

The New Genre of Search Engines

Real-Time Search

Twitter

Social Media: The New Search Engines

Search for Sourcing

Optimizing Social Media Content

Facebook Public Profile

LinkedIn Public Profile

YouTube Public Profile

Twitter Public Profile

Self-Hosted Social Media

Balancing SEO with Brand Perception

Understanding Social Media Optimization (SMO)

Understanding Search in Social Media

Clear Message and Interaction Are Key

Social Media Advertising

Benefits of Social Media Advertising

Disadvantages of Social Media Advertising

Understanding Advertising Concepts

Buying Advertising on the Web

Social Media Advertising Platforms

Facebook Advertising

LinkedIn DirectAds

Summary

5 Social Media for Talent Acquisition and Retention

Acquisition

Approaches to Acquisition

Branding

Acquisition Strategy

Retention and Development

Strategy

Technology

Summary

6 Planning Innovation in Social Media

Why Social Media and Innovation?

Responsibility for Innovation

Public or Private Innovation?

Manageable Routine to Innovation

Summary

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews