The power of recruiting people with Social Media! Social Media is not only an effective marketing tool to get candidates and customers onboard but also a tool to help decrease costs on communication, interaction, knowledge management/transfer inside a company and externally with suppliers and customers.
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About the Author
Raj Anand is the winner of Europe's Young Entrepreneur 2007 by BusinessWeek, Digital Future 50 by Revolution Magazine (alongside founders of Twitter and Spotify), Courvoisier/The Observer Future 500 (2008), and a finalist of Sussex Entrepreneur 2008. At the age of 23, he started his first business in social media working with major corporations, the public sector, and start-ups. Raj attended Sussex University (Brighton, UK), School of Management at Cranfield University (Bedford, UK), and Indian Institute of Technology (Delhi, India).
In 2007, Raj developed Kwiqq, a social media software and strategy business that he developed from his research at the University of Sussex. During his time at the university, he worked with such customers as British Council, Oxford University Press, First Choice Holidays, and Eurostar. In September 2009, Raj exited Kwiqq to set up RajAnand.biz Limited, a social media and innovation consultancy, to extend his social media strategy offering to brands and organizations. In May 2010, Raj joined the Actualize Group (actualizegroup.com), based in Europe and Latin America, as its global innovation director. Actualize provides various end-to-end IT solution services to insurance, banking, telecom, and premium customers in other sectors.
Table of Contents
1 Setting the Scene
What Is the Shift, and How Is It Affecting Recruitment?
Evolution of Social Media
Rise of Social Networking
Recapping Social Media Tools
What Is Digital?
How Does Social Media Fit in Digital?
Video Social Media
Picture Social Media
Blogging and Social Media
Emerging Social Networking Tools
Social Media’s Role in Recruitment and HR
2 Understanding Social Media and Technology
Technologies and Platforms Making Waves
Integrating Social Media Campaign
Value of Interaction
Using Email as an Application
Trendsetters and Successful Companies
3 Tracking, Measuring, and Understanding the Impact of Integrated Social
What to Track?
How to Measure It
Understanding Your Audience
Further Ways to Understand Your Audience
Social Web Analysis
Introduction to the Concept of an Integrated Campaign
Challenges of Integrated Campaigns
4 Social Media’s Impact on Search and Advertising
Social Media and Maximizing Search Engine—Related Marketing
Understanding a Search Engine
Relevant Content Is King
Misleading Search Engines
Search Engines and Awareness on the Web
The New Genre of Search Engines
Social Media: The New Search Engines
Search for Sourcing
Optimizing Social Media Content
Facebook Public Profile
LinkedIn Public Profile
YouTube Public Profile
Twitter Public Profile
Self-Hosted Social Media
Balancing SEO with Brand Perception
Understanding Social Media Optimization (SMO)
Understanding Search in Social Media
Clear Message and Interaction Are Key
Social Media Advertising
Benefits of Social Media Advertising
Disadvantages of Social Media Advertising
Understanding Advertising Concepts
Buying Advertising on the Web
Social Media Advertising Platforms
5 Social Media for Talent Acquisition and Retention
Approaches to Acquisition
Retention and Development
6 Planning Innovation in Social Media
Why Social Media and Innovation?
Responsibility for Innovation
Public or Private Innovation?
Manageable Routine to Innovation