Reimagining Israel

Reimagining Israel

by Josh Hoffman


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This book is the story of a boy who grew up exponentially self-isolated from Judaism, Jewishness, and the Jewish state — until a life-changing experience at the age of 23 catapulted him to a life mission of enhancing the world's relationship with Israel.

This is not another book that celebrates and glorifies Israel. Instead, the purpose of this book is to serve as a wake-up call to Israel's advocates that, while Israel packs a tremendous product, it is compromised by a subpar brand which has great potential to uniquely capture the hearts and minds of people across our globe. It starts with the way we portray our beloved country's core value proposition, while leveraging it to continuously wow our world.

Product Details

ISBN-13: 9781666236699
Publisher: Barnes & Noble Press
Publication date: 12/27/2020
Pages: 54
Product dimensions: 6.00(w) x 9.00(h) x 0.15(d)

About the Author

Josh Hoffman was born in 1989 to an American mother and Hungarian father in a suburb just north of Los Angeles. He earned a B.A. in Journalism from San Diego State University in 2012, and started a client-service social media marketing business immediately thereafter. One year later, he incidentally moved to Tel Aviv and became an Israeli citizen. Following seven years of running his client-service business, Josh founded an Israeli TV streaming platform called IZZY in 2020, and decided to dedicate his life to enhancing the world’s relationship with Israel. When he's not advancing his mission, Josh enjoys playing and coaching basketball, watching documentaries and stand-up comedy, reading business and self-help books, and traveling.

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