Reputation in Business: Lessons for Leaders

A compelling mix of reputation management, crisis leadership and the role of politics in business, this book provides unique practical steps that leaders can take to protect their reputations and those of the organisations they head in an ever more open social media-led world.

Although leaders increasingly recognise the vital intangible asset that reputation represents, too many do not really understand what reputation is and the steps that should be taken to build it and their corporate val...